Thanks to social media and professional networks, today’s more informed, savvy, and frankly, empowered buyer has forever altered the buyer-seller relationship. The balance of power has titled in the buyer’s favor at the expense of many of us in sales.
But as with any evolution or indeed a revolution, there are those that adapt and prosper. We’re witnessing the emergence of a new type of salesperson. Let’s unimaginatively call them “Salesperson 2.0.” (more…)