In today’s mega-technological super-convenience society, we’ve all but lost sight of one particular fact: Life is a risk. We’ve built walls, dams and roofs to keep it out. We’ve armed ourselves with the latest inoculations to keep risk from making us sick. We’ve mounted the latest weaponry to safeguard us from our enemies. We’ve insured ourselves as many ways as possible so that risk doesn’t lose us money. This attitude has found its way into sales forces and sales management as well.
But risk is part of life, part of business–let’s fact it, part of everything. Taking risk is how anything ever got built, invented, created or originated in the first place. It’s how anyplace was ever discovered, then made habitable and colonized. And taking a closer look at the environment in which we all live, taking risk is how any business ever got founded, built up and became any kind of success; somebody somewhere stepped out and took that risk.