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Top 7 Practical Tips for Smart Supermarket Shopping During Sales
Blog / Sales and Marketing Alignment / Oct 21, 2024 / Posted by Sales POP! / 13

Top 7 Practical Tips for Smart Supermarket Shopping During Sales

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Grocery shopping often accounts for a significant portion of most people’s household budgets. Regular trips to the supermarket can quickly add up, no matter how carefully you plan. And with the rising cost of living and the steady demand for food and household essentials, many families will find themselves looking for ways to trim expenses without sacrificing their needs.

Sales periods offer a prime opportunity to maximize your grocery budget, but without a clear strategy, they can just as easily lead to overspending. Discounts and promotions can lure you into buying items you wouldn’t typically need, or in quantities that are impractical. You’ll need to plan ahead and tackle these sales with a level-headed mindset—an approach that can result in substantial savings and help you avoid the common pitfalls that undermine your efforts.

In this article, you’ll find practical tips to help you make the best out of supermarket sales. These strategies are designed to ensure that you make the most of your shopping experience while keeping unnecessary spending in check.

1) Take Advantage of Loyalty Programs and Special Offers

Today, grocery stores are increasingly relying on loyalty programs to reward regular customers. From digital coupons to exclusive promotions, these programs are meant to provide various ways to save, but many shoppers overlook them.

Sign up for your favorite store’s loyalty program or download their app, and you can unlock discounts that aren’t available to the general public. You might even earn points or cashback to make your future shopping trips more affordable. The key is to consistently use these rewards to maximize savings— especially during sales, where the discounts may stack for even bigger deals.

Fans of Landers Superstore in the Philippines have an immediate way into exclusive discounts and deals through Maya’s new Landers credit card. The Landers Cashback Everywhere Credit Card also functions as a Landers membership card, which means cardholders automatically gain access to the latest in-store promos, exclusive discounts, and much more.

This card also rewards you richly for your spending at Landers—you can earn up to 5% cashback on all transactions made at the store, which you’ll receive in the form of cashback points. These cashback points automatically convert into PHP 500 Landers vouchers, and you can then use these to save on your next grocery run.

2) Check for Store-Specific Discounts

One of the best-kept secrets of sale shopping is hidden in the aisles of store-brand products. Often, supermarkets will discount their own brands more heavily than name-brand alternatives, offering comparable quality at a fraction of the price. Take time to explore store-specific offerings; you might just find savings on everyday items like pasta, cereal, or paper towels, all without having to give up on quality.

3) Stock Up on Non-Perishables

When non-perishable goods go on sale, it’s the perfect time to stock up. Items like canned goods, rice, pasta, and cleaning supplies have long shelf lives, so they’re ideal for bulk purchases during sales.

Just be mindful of your storage space and the quantities you actually use. Buying more than you can reasonably store or consume leads to clutter and potentially wasted money. Focus on items you know you’ll use over time, and take advantage of the lower prices to keep your pantry well-stocked without overspending.

4) Avoid Overbuying Perishable Items

The thrill of finding fresh produce, dairy, or meats on sale can be hard to resist, but perishables are tricky. While it might make sense initially to stock up on non-perishables, buying too much of what spoils quickly can lead to waste.

Instead, consider what you can realistically use before the items go bad. You can freeze some perishables like meat, bread, or certain vegetables to extend their life, but keep in mind that not everything freezes well. The key here is moderation: buy enough to take advantage of the sale, but not so much that you’re throwing away what you can’t consume in time.

5) Check Unit Prices

The price tag doesn’t always tell the full story, especially when it comes to sales. Sometimes a bigger package might seem like a better deal, but it’s the unit price that reveals the truth.

Most stores list the cost per ounce, pound, or liter on shelf labels to help you compare items more easily. Even when items are on sale, check this metric to make sure you’re getting the most value for your money. A quick glance at the unit price will help you make smarter decisions about what you buy, particularly for bulk purchases.

6) Time Your Shopping Trips Strategically

Timing matters more than you might think when it comes to sales. Shop during off-peak hours, such as early in the morning or late in the evening, to avoid crowds and gain better access to fully stocked sale items.

Many stores also restock shelves during these times, which gives you a greater chance of finding what you need before popular items sell out. Some supermarkets may also offer special markdowns on perishables closer to closing time, and this is a great way to snag last-minute deals on items that need to move quickly.

7) Make a List and Stick to It

Sales may often tempt you into making unnecessary purchases, but the best defense is a clear plan. Create a shopping list to keep you focused on the essentials and avoid impulse buys. Without a list, it’s easy to get swept up in the excitement of a bargain. Do your best to stick to what you actually need and you’ll reduce the risk of overspending and buying items that will clutter your pantry or go to waste.

Supermarket sales will save you the most money if you shop with purpose and strategy. Approach these events with a plan and you’ll find ways to smartly avoid the traps of overspending and waste. In the long run, the smart habits you develop during sales can help you stretch your budget even further.

About Author

These are Sales POP! guest blog posts that we thought might be interesting and insightful for our readers. Please email contributor@salespop.net with any questions.

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