No matter one’s profession, it is vital to continually update one’s abilities and thinking on multiple levels. One everyday sales style to toss is the belief that trying to convince people to buy is the best way to make a sale. One can liken the process to ‘arm-twisting,’ which will ultimately turn off prospective clients. Now consider the following unusual strategy: test the opposite approach to see what happens. Although the quota may depend on closing business, decide whether it’s wise to test a new technique now. Should doubt enter the picture, the next question to ask oneself is, ‘What do I have to lose?’
It’s essential to know that one new attempt and potential loss of a sale will not make or break a career, whereas realizing a better approach that may work throughout the longevity of one’s job is certainly worth the risk. ‘How so?’ you may wonder. Continue reading insights regarding ‘the best sales technique for business growth.’
The Best Sales Technique
Do the Opposite of Most
Most salespeople will enter a prospective company and begin the conversation by saying something like, ‘I’m glad you have an interest in our product and service, as they will be of incredible help.’ Sadly, that is an awful approach, as it includes many assumptions in a single sentence. In fact, one of the better strategies is to eliminate assumptions and instead ask as many questions as come to mind, then ask more as answers to the original ones arrive.
The Song, ‘Getting to know you’ by Rogers and Hammerstein from the play, The King and I, comes to mind.
‘It’s a very ancient saying,
But a true and honest thought,
That if you become a teacher,
By your pupils you’ll be taught.’
‘Getting to know you,
Getting to know all about you.
Getting to like you,
Getting to hope you like me.’
The Time Investment
Although the song is from long ago, it will always carry meaning and apply to the sales process. It’s impossible to sell something to another person unless you genuinely get to know them well. Consider both memorable sales losses and gains. Take the time to understand why some sales were lost, and others were won, and the differentiators at play. When others realize we are doing our best to understand their business thoroughly, along with their unique perspective, the closed doors begin to open slowly, then wide, to welcome additional opportunities.
Being the Buyer
For learning purposes, it’s wise to closely observe those who are trying to sell us, the individual, a product or service. Whether it’s a professional transaction or in a department store, notice the attitude of the person in front of you, and whether they care about making a difference for the better in your life. Many lessons may be learned in these situations when we are willing to take the time to listen, learn, observe, and ask many questions.
The key element of corporate sales is in building genuine relationships with those whom you hope to serve. Over time, when the relationship is authentic, people will value the time they spend with you and begin referring your work to others; hence the definition of ‘The Smooth Sale’.
Sharing Sales Journey Lessons
The add-on bonus as we reach success in our careers, is to share our more meaningful lessons learned, both good and bad, to help others succeed. The Excellence Review Magazine kindly shares the meaningful lessons I learned from my corporate sales journey.
The Best Sales Technique For Business Growth
By building genuine relationships with peers and clientele, we ultimately strengthen our networks and create more opportunities. Looking back, regardless of the criticism we receive during our careers, we realize what works well for us, what to continue, and potentially what we may share with our communities. Accordingly, we can build our own and unique business entity to encounter like-minded others and enjoy our individual rides to the finish together.
For more Insights, visit Elinor’s Amazon Author Page
Sales Tips: Embrace Your Life Fully to Live It Your Way for Growth
- Commit to your long-term vision for accomplishment(s), including working for the greater good for everyone to feel the ‘win.’
2. Acknowledge the more appealing ideas and deepen the conversation to enhance the outcome.
3. Refrain from making promises until all questions are answered and the desired outcome is understood.
4. Request feedback from prospects and clients regarding their concerns while conveying willingness to address them.
5. Never underestimate anyone’s novel ideas; remember that each person and country operates differently.
6. Share favorite learning moments with peers and current clients to improve client engagement.
7. Habitually seek out new ways to improve engagement for business growth as you venture into the unknown to seek new possibilities.
8. At the end of all communications, ask those involved if they have questions to ensure clarification.
9. ‘Don’t give up – find a better way!’
10. Celebrate Success!
Today’s insights are provided to help you achieve the Smooth Sale!
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