Lead generation is not just about encouraging new users to visit your website. The main goal is to get their contact information to keep in touch and turn interested visitors into loyal customers.
Today, you can choose from a variety of strategies and tools for lead generation: online chats, newsletters, pop-up forms, SEO optimization, knowledge-sharing platforms, etc. Although there is no universal solution, especially when it comes to “hot” leads, there is definitely a way to reach potential and existing clients all over the globe. You could implement an international text messaging strategy, whether you’re exploring new markets or have an established international presence. International SMS services offer companies simple, cost-effective and reliable text messaging ability, anywhere in the world that they do business.
Thus, you should always focus on the characteristics of each specific business model.
Choosing the right tools for hot lead generation for your business will help you scale faster, expand the VIP-client segment, and earn additional profits.
In this article, we will take a look at the features of both paid and free lead generation tools that will help increase the conversion rate of website visitors into potential customers.
Top 10 Lead Generation Tools for Hot Leads
Lead Capture Tools
Lead capture tools help convert anonymous website visitors into authorized subscribers. This is done by using static website subscription forms, pop-ups, quizzes, surveys, etc.
Pipeliner CRM
Pipeliner CRM is the first CRM tool with a completely holistic approach, bringing together two approaches that are often divergent in companies. Sales Enablement Tool and key account management( KAM). These are now united under the single revenue engine of project management.
Our highly effective sales enablement tool is disrupting the CRM space by leveraging the very latest technology that allows us to quickly, easily, and seamlessly integrate with all other systems thereby minimizing costs and risks,which makes the work of Crm Managers very easy
Our product approach has so revolutionized backend administration that a full-time administrator is no longer required.
In fact, only a few hours are required for any computer-literate person to learn Pipeliner administration.
Optinmonster
Optinmonster is a service that specializes in creating forms to collect contact data once your SEO or other inbound strategy has led to a visitor on your page. These can be both standard pop-ups and, say, gamified wheels of fortune with awards/bonuses for a subscription.
Optinmonster features:
- Drag-and-drop form editor;
- Setting behavioral triggers for certain pop-ups;
- Page-level targeting settings for segmented form display (e.g., by geolocation).
The minimum cost is $14 per month for an annual subscription. Optinmonster plans differ by the available functionality and the possible number of page displays with pop-ups.
Survey Anyplace
Using quizzes to collect highly qualified leads is very effective. It naturally stimulates human curiosity: the fact that your audience will learn something (about themselves) is a great little psychological reward.
On top of that, a quiz gives you the opportunity to give highly-personalized advice, with results and product offerings that perfectly suit their needs.
And probably the most important advantage: Lead generation quizzes have an incredibly low threshold for participating: the added fun-factor and short, easily digested content make anyone feel at ease – making respondents that much more likely to want to continue the conversation with your business by sharing their email.
WiseStamp
WiseStamp is an email signature manager that turns your company emails into a lead generation channel. The tool provides an email signature marketing platform that gives marketers the ability to add CTAs and ads to the email signatures used throughout the company.
WiseStamp features:
- Complete email signature design suite
- Office 365 email signature management
- G Suite email signature management
- Email signature marketing and branding campaign platform
- Email signature extension for syncing WiseStamp with the Outlook desktop app
The WiseStamp signature manager costs $2 per user/mo, but the company gives discounts to big companies with 100+ users. If you are looking for other electronic signature software, options are available in the market.
Contact Finder Tools
If you don’t want to wait for a potential customer to reach out to you, you can try to find them yourself to get an opportunity to make an offer and close a deal. The key is to ensure that the tool you choose will find contacts that are relevant to your business.
Hunter
Hunter is a tool for finding an email address based on a person’s domain or name. In addition to emails, the service can also provide positions, phone numbers, and social media accounts. All data is taken from publicly available sources, listed in the search results.
You can install Hunter as a Chrome extension to get a number of additional features. For instance, you can find out the contact information of an author who posted material on the page you are currently viewing.
There are 25 searches available for free. If you subscribe for a year, the cheapest monthly plan (Starter) will cost you $49. It includes 500 searches and 1,000 verifications per month.
LeadGibbon
LeadGibbon uses its own Lead Database to find potential customers, and also works as an app for LinkedIn Sales Navigator, finding leads on LinkedIn.
LeadGibbon features:
- Advanced filtering options (industry, company, position, etc.);
- Convenient LinkedIn search;
- Search by name and domain;
- Built-in address verifier. etc.
The service offers a free trial period, which involves uploading 5 contacts. Paid plans start at $49 per month for 1,000 monthly credits (Basic).
Online Chats
With online chats, you can not only support your existing clients in real time but also attract new potential customers. Let’s see which tools can help you with this.
Intercom
Intercom is a communication platform for working with clients. It allows users and company representatives to exchange messages directly on the site or in the app. The platform includes a set of integrated products for each team, incl. sales, marketing, product, and support.
Intercom mechanisms allow you to set up targeted communications with customers on the website, in the network, mobile apps, and via email.
Thus, Intercom suites include Conversational Marketing, which you can use to convert visitors into customers. Bots and communication routing rules take the shortest path to lead conversion. And you are able to collect contact information as you chat.
All price plans are custom and calculated depending on the number of your teammate Seats (e.g. Conversational Support or Conversational Marketing) and the number of customers reached via Outbound messaging. A free trial is available.
Intercom features:
- Real-time conversations and chat messages;
- Email or web messages;
- Data collection;
- Email A/B testing;
- Permissions management;
- Trigger auto-messages by time/behavior;
- Message targets;
- Custom template creation;
- Message schedule;
- Sender’s domain check;
- Audience segmentation;
- Real-time performance monitoring.
- Message grouping, etc.
JivoChat
JivoChat is an all-in-one business messenger for communicating with customers in chat, by phone, email, and social networks. The peculiarity of the service is that it allows your visitors to communicate with you using their favorite platforms. In return, you get their contacts on those platforms.
The basic plan is available for free, the Professional version can also be tested for 14 days, after which it will cost you $19 per agent per month for an annual subscription.
JivoChat features (Basic version):
- Unlimited chats and websites;
- Customizable chat in 25 languages;
- Desktop, mobile, and browser apps;
- 24/7 customer support;
- 2-month chat history storage;
- Basic CRM System functions;
- Team chats for an unlimited number of staff members.
Professional version ($19/month)
Includes everything from the Basic version + the following:
- Unlimited history storage;
- Proactively start chats and catch leads using Smart Triggers;
- Complete visitor info including IP addresses, region, visit the source, and more;
- Canned responses with an automatic helper;
- Chat transfer between agents;
- Monitor website visitors in real time;
- Connect JivoChat with chatbots and don’t miss a single request;
- Use built-in CRM to turn new customers into returning ones and grow your business.
Landing Page Designers
Landing pages are one of the most important marketing tools for attracting potential customers and collecting contact data. It’s their quality that largely determines if a visitor will want to continue interacting with this or that brand as a lead.
Special services will help you build an effective landing page with ready-to-use templates, drag-and-drop editors, configured integration with email marketing services, and A/B testing of landing pages.
Unbounce
Unbounce is one of the most famous services for creating landing pages. With a drag-and-drop builder, you can create, run, and optimize landing pages for different campaigns. You can also add a form with different fields to your landing page to collect the necessary information about potential customers.
A 14-day trial period is available for each plan, with the cheapest one starting at $90 per month for an annual subscription.
Instapage
Instapage is another handy tool to create your custom-made web pages with a drag-and-drop editor and ready-to-use templates. You’ll also get access to a free image and video library. Instapage landing pages integrate easily with most newsletter services, making it easy to quickly expand your contact database and for further interaction.
The minimum plan is $199 for a one-year subscription, and a 14-day trial is available.
Referral Program Software
GrowSurf
GrowSurf is the top-rated referral program software for B2B and B2C tech companies. Automate customer acquisition at the lowest possible cost. GrowSurf is designed for tech companies that want a modern plug-and-play referral solution with integrations to HubSpot, Salesforce, Stripe and dozens more.
Features
- Generate your referral links
- Embed elements of the software straight into your website
- Forms detected automatically
- Automated reward fulfillment
- Automated email communication
- Manage and alter rewards
- Detailed analytics
- Excellent customer support
- Managed service for all plans
Pricing
Growsurf offers three paid plans:
- Startup ($200 /mo) that supports up to 10,000 participants
- Business ($400 /mo) that supports up to 25,000 participants
- Elite ($600 /mo) that supports up to 75,000 participants
There’s also a 14-day free trial available for which you don’t need to leave your credit card information. You can cancel anytime.
Conclusion
Effective lead generation is essential for sustainable business development, but the most important thing comes after that. We’re talking about growing leads, their progression through the sales funnel, turning them into customers, and then, if you’re lucky, into brand evangelists.
The foundation of successful lead management is competent, relevant, personalized, and timely communication. We sincerely hope that our selection of tools will help you achieve this goal.
Finally, we’d like to remind you of important components of a quality lead generation solution:
- System of interrelated marketing channels (email, SMS, web- and mobile push notifications);
- Advanced segmentation algorithms;
- Web-tracking for generating personal recommendations, etc.
Good luck with getting your leads!
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