Education marketing is a sort of marketing that promotes and assists institutions and individuals in utilizing important educational content.
Courses, how-to videos, research papers, books, and software programs for desktop computers and mobile devices are all examples of educational content. Educational information can spread like wildfire and inspire interested minds all over the world with the correct education marketing plan.
Why Is Education Marketing Necessary in the Education Sector?
The goal of education marketing is to use a variety of marketing tactics to promote valuable educational content. It’s also frequently the sole way for fresh instructional information to reach and establish momentum among pupils. Indeed, doctoral education programs emphasize the role of marketing in the sector for generating income and growth. Leaders in the education industry must use education marketing to stay afloat in the field’s fierce competition.
Education marketing is not to be confused with education-based marketing, a marketing technique that focuses on educating prospects rather than pitching them to build trust. Education marketing, on the other hand, includes all marketing activities in the education sector, such as Parents and students alike spending a significant amount of time on social networking platforms, and educational institutions are no exception.
‘Never postpone what you can achieve today till tomorrow.’
1. Use social media to connect with your target audience.
Globally, there are around 3.2 billion social media users or about 42 percent of the population. Social media platforms have evolved in every way possible since their inception, and they now provide a plethora of new methods to use in higher education marketing.
To reflect your target audience, it’s helpful to establish a social media marketing (SMM) persona. Age, gender, education, ambitions, problems, and key values should all be included in the marketing person.
2. Invest in digital advertising as part of your marketing strategy.
Because digital advertising can be a particularly effective way of marketing education services, it is anticipated that global digital advertising spending would exceed $375 billion by 2021.
Precision targeting based on demographics, intent, engagement habits, and other factors is the major advantage digital advertising has over traditional advertising. A higher education marketing agency, for example, can target just graduate students who live in a specific area and have previously expressed interest in a specific product or service.
3. Design a mobile-friendly website with a landing page that is optimized.
The number of smartphone users is expected to increase by 2.87 billion by 2020, which implies that no education marketer can afford not to have a mobile-friendly website with an optimized landing page.
To be considered mobile-friendly, a website must look and feel great on mobile devices, which means all links and navigation elements must be easily clickable, the site must be responsive, and page loading times should not exceed three seconds (which is the average time that half of the online population expects a website to load).
4. Encourage students to post reviews on the internet.
90 percent of people read online evaluations before visiting a business or paying for a service, it’s a well-known fact. As a result, internet reviews should be a key component of any higher education marketing plan.
Making the review process as simple as possible is the best method to encourage students to post online reviews. If you receive a negative internet review, make sure to answer as soon as possible. Negative feedback should not be ignored, but it should also not be dismissed. You may always incentivize the review process by offering discounts, gift cards, bonus points, and other incentives if you don’t get as many reviews as you’d want. Often, gently soliciting critiques via email or another one-to-one communication channel is sufficient.
5. Produce interesting video content
It’s simple to see why an increasing number of marketers claim that video content provides a high return on investment. According to HubSpot, 78 percent of consumers watch online videos every week, and 55 percent watch online videos every day. That’s a lot of potential viewers that can be reached by creating and sharing interesting video content.
Education marketing professionals don’t have to search far for content ideas because instructional material is one of the most popular types of video content. They can easily turn existing items or services into amusing videos and post them on popular video-sharing sites like YouTube.
6. Encourage others to be safe.
This brings both new obstacles and opportunities for designing an education marketing strategy for this period. The challenges will be posted by a growth in the number of competitors entering the online educational field, which will be counterbalanced by more parents and students seeking home learning options. Promoting the security and comfort of learning from home will be a successful educational marketing strategy. Make sure your audience understands the advantages of incorporating your service into their educational plans, as well as how it helps student or family safety.
7. Develop educational applications
With so many people looking for methods to learn or access educational content online, having an app is a great way to both attract and retain users. Paid ads, reviews, and social media are all options that can be utilized to sell your educational app, just as they are for a website. Apps, on the other hand, have the added benefit of being a marketing tool. As a result of this added benefit, you’ll have more chances to keep students and urge them to take more of your courses.
You should have no trouble successfully marketing your education service or product to students of all ages if you follow the seven education marketing tactics outlined in this article. As part of their educational marketing strategy, well-rounded approaches to marketing education programs will use most or all of these tactics.
Those that are prepared can take advantage of the current worldwide pandemic’s problems. An emphasis on safe learning in marketing content can enhance school marketing initiatives. Educational websites and applications can also gain by promoting themselves as safe alternatives to traditional classroom instruction.
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