For any company, selecting a CRM solution for a company is a major undertaking. Gartner has just provided an in-depth guide for doing so entitled “Select the Best-Suited CRM Solution with Gartner’s Evaluation Model”.
Gartner’s guide is meant as a highly technical guide for an analyst, and we’ll be using it as a reference for this ebook. But a point I made recently is that many times the wrong people—often a combination of executive and IT personnel—make decisions for which CRM system a company should adopt. This decision leaves out the people who will actually use it: salespeople. Using another field as an example, an architect would never be allowed to choose the tools that the builders are going to use to construct a house—that decision would be strictly up to the builders themselves. Similarly, I think salespeople should at least be included in the CRM selection process.
Hence, this Ebook is meant for the potential user and is a more down-to-earth guide for selecting a CRM solution. That means that anyone could select a CRM solution, not just a high-end technical analyst.
Comments (18)
One of the most important points to remember regarding Pipeliner Sales CRM is that it delivers instantly on your investment for the entire company. When the sales team quickly identifies the ability to be productive with the mobile app in between appointments, instantly recall information for the customer during meeting, and have a one location to track all customers communication, it engages more participation. Data integrity is improved and that accuracy improves all information up the management structure. Create custom reports are a breeze by each individual using the solution, at your fingertips, on demand. TCO is lower and ROI is higher.
Great One!
Salespeople should definitely be part of their companies’ CRM selection. If anything, they are the ones who will use it so it should be something that they find convenient in using.
Gartner est le guide idéale pour les entreprises, qui souhaiteraient trouver une solution CRM adapter à leur conteste d’évolution en terme de chiffre d’affaire CA et aussi pratique pour les vents.
It is great a suggestion that need to be adopted by every organisation that is profit oriented.
i feel its imperative for a person to understand what a product does before you purchase it, this article explains the important of crm in a business, its great
Great article
Good read. I believe key to note when deciding which CRM solution to go for is cost, especially interms of adoption rate and usability. A good fit would be a CRM that is easy to get up and running with minimal disruption to the day to day business operations.
WOW a very productive one
It is great a suggestion that need to be adopted by every organisation that is profit oriented
One of the most important points to remember regarding Pipeliner Sales CRM is that it delivers instantly on your investment for the entire company.
Interesting!!! Yes, the right CRM can change the world of Sales process and Management…..Pipeliner CRM is the way to go.
CRM is such an important tool and selecting them requires the collection of the management and the salespeople so that what they select is suitable for both.
Pipeliner CRM is the better option for the salespeople.
Great book from Nikolaus Kimla.
For the past 15 years, I follow the trend of sales and salespeople, notice that salespeople are never involved in the decision making the process. They are treated as sideliners who work on guidelines and plan design by Executive and Manager! As for the CRM software, it is no doubt that salespeople have become the driver of the business vehicle as they must be treated as entrepreneurs who can bring greater outcomes to the business revenue growth and improve customer relationship by being in the front line of the decision involvement…
CRM has opened an easy to work with the process for salespeople, managers, and executives all together!! LOVE IT
So true, if a company wants result there is a buy-in process, great to have the sales team involved in know the CRM system chosen.
It is an incredible suggestion that requires to be adopted by every profit-oriented organization.