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5 Psychology Tricks for Writing Effective Sales and Marketing Emails
Blog / Prospecting / Mar 30, 2019 / Posted by Sales POP Guest Post / 7064

5 Psychology Tricks for Writing Effective Sales and Marketing Emails


Who doesn’t want to skyrocket their sales and have a successful business? If you would ask any business owner what’s his biggest dream, the answer is obvious. Each entrepreneur wants to increase their sales and profit. However, all business owners know that they need to put in a lot of effort if they want to accomplish their dreams. They need more than just some good products and flawless services. If your potential customers haven’t heard about you, then all your efforts are in vain.

This is why you need to invest in marketing and develop a professional strategy which will secure your top place in your target audience’s preferences. In fact, a blunt marketing strategy is not enough if you want to keep a steady flow of orders. You need to use some psychological tricks to convince your customers that they really need your products.

1. Give your clients fewer options

When you give your clients too many options to choose from, it becomes difficult for them to decide. Many people get scared when they are in front of various products and this makes them leave and choose a different supplier with fewer options. “If you want to have a vast portfolio, you need to also do a deep research on your target audience. Decide which are your clients’ biggest interest and pitch the right products to them. Moreover, if you want to make the choice easier for your audience, a good idea would be to organize your products in several categories”, says Lena Meyer, content manager at

2. Make them curious

It is said that curiosity killed the cat. But this is not applicable when it comes to your products. Curiosity generally acts as a powerful motivator. Therefore, you need to inject it in your content and make your buyers click on the “buy now” button and try your products.

When you write your content, start by building anticipation. You should tell your clients how they are going to benefit from your product. Then, if you want to catch them even stronger, you need to tell a story. However, if you want to arouse emotion and curiosity, you shouldn’t quite finish it. Finish with epic phrases and your client will want to know what is coming next.

If you feel that you are not creative enough to write your content, you can count on content agencies like FlashEssay, Men with Pens or individual writers on freelance marketplaces like Upwork. Another option is to use proofreading tools like Grammarly or tools to create visuals like Canva to streamline the process.

3. Get emotional

Selling is more than showcasing a product. Selling is more about the emotional environment you create for your customers. However, this doesn’t mean that you should use too much drama in your content. A good psychology trick is to listen to your customers and feel what they are feeling. Once you have emotionally connected with them, you can guide them to where you want them to be.

Find out what makes your clients tick and emphasize those aspects to the maximum. Tell them how the idea of your products came to you and what was the entire process that stands behind them. This is how you can make them part of the story and create a strong emotional connection with them.

4. Fear of missing out

Camille Williams, content editor at Resume Writing Assistance mentions that “this is one of the best psychology tricks that a marketer can use to make his potential clients immediately buy the company’s products. Using words like “limited quantity”, “limited time offer” will make your clients crazy to buy your products instantly as they might lose this incredible offer that you are offering.”

Moreover, you should also make sure to let your prospects know that the special discount is connected to the limited quantity. By pointing out the threat of scarcity, you spark the desire in your client’s mind that he or she needs to quickly buy it.

5. Build credibility

Your clients need to have a strong reason to buy your products. Apart from the product’s special characteristics which answer to their needs, they need to also trust you and your brand. Therefore, when you write your content, you should give them all the reasons to convince them that you are trustworthy.

Mention special awards that you won, an increasing number of followers on social media, or use testimonials from your previous clients. This is how your target audience will understand that you are a top professional who has come to the market to stay.

One of the best questions you can ask yourself before you start writing is why people should listen to you. Give them some good reasons to help you build your credibility.

In Conclusion

Each of the tricks above have shown good results. However, this doesn’t mean that they are universal and will work in any scenario. Therefore, the best thing you can do is to test everything and adapt based on the results. Following the methods above and analyzing the results you have, you will be able to increase your sales and reach out to more potential clients.

About Author

These are Sales POP! guest blog posts that we thought might be interesting and insightful for our readers. Please email with any questions.


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