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🎧 Sales and Marketing Convergence
Podcast Sales and Marketing / PodCast / Nov 6, 2019 / Posted by David Meerman Scott / 2311

🎧 Sales and Marketing Convergence

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In the last decade, we have entered into a new era of selling. This has affected all areas of sales, including the sales team, the marketing team, sales management, technology and software systems, and most importantly, it has changed the way buyers buy. In order to keep up with these changes, David Meerman Scott, interviewed by John Golden, explores sales and marketing convergence.

This podcast is also a recorded live event you are welcome to view here: The Era of Sales and Marketing Convergence

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About Author

David Meerman Scott He’s a sales and marketing strategist who has spoken on all seven continents and in 40 countries to most respected firms, organizations and associations.David is author of ten books - three are international bestsellers – and is best known for “The New Rules of Marketing & PR”.

Author's Publications on Amazon

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Cashing In With Content

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In failing to provide visitors with great information content, most of today's Web sites are missing a golden opportunity to create loyal customers-and leaving a fortune in new and repeat business on the table. According to Web marketing expert David Meerman Scott, too many marketers…
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Fanocracy: Turning Fans into Customers and Customers into Fans Cover

Fanocracy: Turning Fans into Customers and Customers into Fans

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The most powerful marketing force in the world isn't social media, email blasts, search ads, or even those 15 second commercials before a YouTube video. It's fandom. David Meerman Scott and his daughter Reiko are very different - one is a baby boomer business strategist,…
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Marketing the Moon: The Selling of the Apollo Lunar Program Cover

Marketing the Moon: The Selling of the Apollo Lunar Program

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In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating…
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Real-Time Marketing and PR Cover

Real-Time Marketing and PR

by David Meerman Scott
Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real-time" means news breaks over minutes, not days. It means companies…
Buy on Amazon
The New Rules of Marketing and PR Cover

The New Rules of Marketing and PR

by David Meerman Scott
The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the…
Buy on Amazon
The New Rules of Sales and Service Cover

The New Rules of Sales and Service

by David Meerman Scott
The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there is only buying. When potential customers…
Buy on Amazon
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About Author

David Meerman Scott He’s a sales and marketing strategist who has spoken on all seven continents and in 40 countries to most respected firms, organizations and associations.David is author of ten books - three are international bestsellers – and is best known for “The New Rules of Marketing & PR”.

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