Growth marketing is a new way of structuring the marketing team and holding them accountable to increase revenue and company growth. The idea involves the alignment of sales and marketing, as well as coaching and strategizing for higher management. Sujan Patel, interviewed by John Golden, explains growth marketing, how to examine the current playing field, and how to differentiate your company from others.
This podcast is also a recorded live event you are welcome to view here: Growth Marketing: The Ticket to Whole Company Growth
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