Rob Jolles is a sought-after speaker and best-selling author. He teaches, entertains, and inspires the audience worldwide. Rob draws on more than thirty years of experience to teach people how to change minds. His programs on influence and persuasion are in global demand, reaching organizations in North America, Europe, Africa, and the Far East. Today, Rob’s keynotes and workshops attract many diverse audiences, from Global 100 companies to growing entrepreneurial enterprises.
Listen to our Sales Expert Insights interview as John and Rob cover the following points:
- What is the exact meaning of the customer decision cycle?
- There are times when we make a lot of assumptions and assume that we know how our customers make decisions. The fact is we probably haven’t studied that industry recently and based it off old experiences. What are Rob’s views regarding the same?
- One of the first things that you need to do is have a conversation with new customers and the existing ones, ask to walk you through their process. How to describe the value of a good conversation!
- What are some of the customer’s decision cycles?
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