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7 Most Important Rules of International Negotiations
Blog / Negotiations / Aug 18, 2021 / Posted by Jocelyne Nayet / 1250

7 Most Important Rules of International Negotiations


Every business owner understands the significance of negotiations. You must maintain constant contact with other businesses in order to obtain supplies, distribution channels, or licenses. Negotiating with foreign companies is much more complicated than dealing with locals because cultural differences and language barriers must be considered. There are, however, some things you can do to ensure that your negotiations go as smoothly and effectively as possible.

You will be able to successfully overcome many issues and common mistakes if you follow the rules listed below. You’ll learn how to prepare for international business meetings, assign roles to team members, start with the end goal in mind, and much more. Read on and ensure that everything goes as planned.

Assign Roles to Team Members

If you are working with a team, you should assign roles to the various members. Decide which members will negotiate with the foreign company, take care of translation, and act as an advisor.

Make sure that each member knows what is expected of them, has the necessary skills and knowledge to perform their role effectively, and is up to date on any changes in the plans. You should also ensure that all team members are in agreement with your policies and objectives.

Hire Translators

Hiring a translator service with experience in your business niche will help you to overcome cultural barriers. A translator can convey your ideas and intentions accurately and avoid misunderstandings.

For example, if you work in the food industry, you can expect a translation service covering things like advertising brochures, labeling, and packaging, apart from dealing with cultural differences (make sure to check the rest of the food industry translations you can get at

You should also allow the translator to provide input when appropriate. This will ensure that the translator understands precisely what you want and that the information they are passing along is accurate. This will allow you to focus on other important things instead of worrying whether the information is being conveyed accurately.

Do Your Research

Before entering any negotiation, you need to know exactly who you’re dealing with. You must be familiar with the people you will be dealing with, the business you will be negotiating with, and the culture of the country your business will be operating in.

Being knowledgeable will allow you to predict their reactions and avoid creating misunderstandings or getting into ambiguous situations. It will also help you decide on the appropriate strategies and tactics for the particular situation.

Consider Cultural Differences

When you’re negotiating with someone from another country, you must understand their culture. If you have had experience working with people from that culture before, it will be easier for you to adjust to it and discover what type of language works best. If not, you may want to hire a professional interpreter who can help translate your words and actions in an acceptable way to your counterparty.

You should also learn about the holidays they celebrate, the foods they eat, and the traditions they uphold. This will allow you to connect with them on a personal level, which will give you an advantage in negotiations.

Learn About Their Business

After learning about your counterpart’s culture, you should research their business. Find out if they have a good reputation or any bad reviews or practices that can negatively affect your business relationship. On the other hand, if you are worried about the opinions of your company, you might want to check out the complete guide to reputation management.

In addition, it would be beneficial to find out how much competition there is and try to understand their business goals and strategies for growth. Having this knowledge will allow you to make better decisions during negotiations.

Get Started with the End Goal in Mind

It is important to remember that negotiations are a process of exchanging information. The goal of negotiations is not necessarily to come to an agreement; it is to gather information. Most good negotiations take time and require several meetings over an extended period of time before you can reach an agreement. While you may have a specific plan in mind, expecting an agreement after just one meeting is not realistic.

Both parties must agree on a deadline for negotiations to move forward with their planning. If one side can’t meet the deadline, it is time to open up negotiations again and discuss some more details and terms. This is why it is essential to start negotiations with the end goal in mind; otherwise, it is easy to lose sight of what you were initially trying to negotiate.

Be Flexible

As mentioned above, negotiations are a process of exchanging information. Don’t force your counterpart to come up with an answer immediately – this will only make them feel threatened, which may lead to a hostile environment and a breakdown in communication.

Instead, be sure to allow them time to think about what you have discussed, and then give them a couple of days to consider it before meeting again. Staying flexible will make your counterpart more likely to come up with a realistic answer or solution, which will help you get closer to the goal.


Negotiating with foreign businesses requires a different approach from dealing with locals. Pay attention to the essential rules above – from considering cultural differences to hiring a professional translation service to be able to convey your offer accurately to being flexible during the negotiation process – and you will be able to navigate through the negotiation process successfully. Good luck!

About Author

Site Manager, Editorial Manager, and Copy Editor: Jocelyne is responsible for all technical and SEO aspects of the SalesPOP! site. She coordinates the scheduling and publication of all content and ensures the integrity of all published content.


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