In this podcast episode, John Golden interviews Steve, a top expert in the infomercial industry, about his laws of success and his new book that features contributions from seven experts on navigating the challenges of the pandemic and achieving success in various areas of life. They discuss the current state of the sales industry and offer advice to salespeople on how to stand out in a noisy and distracted world. Steve emphasizes the importance of having real domain expertise and integrity in today’s world, where people crave connections with brands and humans. The episode concludes with John encouraging listeners to check out Steve’s book and thanking him for his time and insights.

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In this podcast episode, John Golden interviews Ashley Klein, a digital marketing consultant, about the importance of networking and events for marketing efforts. They discuss why people tend to overlook networking and events in favor of digital marketing, the art of networking, and how to engage with people at networking events. Ashley shares her tips on how to network effectively at events, including setting goals, establishing personal connections, and being mindful of body language. She also discusses online networking and word-of-mouth marketing, emphasizing the importance of consistency and being genuine. Ashley briefly introduces her companies, Ticket Socket and Ice Cream Social.

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In this podcast episode, John Golden interviews David Fache, founder and CEO of Go West Creative, about the importance of brand storytelling in marketing. David emphasizes the need for brands to be authentic and express who they are in a way that draws people to them. He explains that brand storytelling is the key to creating a connection with the audience and making the brand sticky. They also discuss the challenge of communicating a brand’s message to a diverse audience with different communication preferences and the importance of aligning the brand’s values with its actions. David shares his experience in helping major brands communicate their message to key stakeholders and how Go West Creative evolved into a creative agency that helps clients tell their stories through various mediums.

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John Golden speaks with Justin Neri, CEO of Executive Presence, in this edition of the podcast, about how CEOs may utilize LinkedIn to increase their visibility and authority. They talk about the advantages of being genuine, expanding your network, and offering distinctive viewpoints on certain fields of expertise. Justin highlights that finding the appropriate individuals who are a good fit for your network—rather than simply discovering lots of people—is the goal of LinkedIn. He also discusses how his business assists business leaders in developing their brands and finding their voice online. Overall, the episode offers insightful advice on how leaders may use LinkedIn effectively to accomplish their objectives.

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In this podcast episode, we have a special guest – Greg, a partner at Rocket Station who has extensive experience in leading teams across various industries and working with Fortune 500 companies. We’ll be diving into the topic of sales and marketing alignment and the importance of restructuring and implementing effective strategies. Despite the belief that sales and marketing alignment issues have been solved years ago, Greg believes that there is still a need for realignment in these areas, and he will be sharing his insights on why this is necessary. Tune in to learn from Greg’s expertise and gain valuable insights on how to improve your sales and marketing alignment.

Process-Driven Sales: Shifting Sales and Demands

Telecommuting and virtual workplaces have increased due to COVID-19. Sales teams must leverage modern technology to meet customer expectations and match the right product with the right client at the right time. Build a sales process that fills the funnel, offers a consistent product, makes salespeople happy and differentiates you.

Process-driven sales teams

Many firms believe great salespeople walk the walk. It misaligns salesmen and hinders scalability. A precise strategy helps salespeople thrive, earn more, and reach their potential. Marketing-sales interaction is crucial.

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Are you struggling to create a powerful value proposition for your product or service? If yes, then this podcast interview is for you! Learn from an expert how to identify what makes your offer unique and irresistible. Discover the “Hell Yeah!” value proposition that will make your customers jump at the chance to use your product or service. Find out how to stand out from the crowd and get the attention of prospective customers now!

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Do you want to earn more money with less effort? Optimizing your web content is the key to achieving this goal. By optimizing your web content, you can create a high-quality experience for your readers that will drive more traffic and conversions. You can also reduce the amount of time you spend creating content, allowing you to focus on other aspects of running a successful website. In this article, we’ll discuss the various ways you can optimize your web content and make more money with less effort.

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With the ever-increasing number of messages and advertisements, it can be difficult to engage in the market without feeling overwhelmed. Consumers are bombarded with messages every day, making it hard to differentiate between what is important and what is not. Fortunately, there are a few strategies that you can use to help you engage in the market without being overwhelmed by messages. By utilizing targeted marketing campaigns, understanding consumer behavior, and leveraging data-driven insights, you can effectively engage in the market without feeling bombarded with messages.

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