In this podcast episode, host John Golden is joined by Kyle Stout, founder of Elevate and Scale, to discuss the role of AI in developing a content marketing strategy. They emphasize the importance of having a strategy before using AI tools and highlight the need for human intervention to ensure quality content. They explore how AI can assist in market research and email marketing, but caution against relying solely on AI-generated content. The conversation also touches on the shift in search behavior and the chaWhat specific AI tools are recommended for developing a content marketing strategy?

How exactly can AI assist in market research and email marketing?

What kind of expert advice is recommended for email marketing strategies in today’s constantly evolving field? Challenges of personalization in email outreach. Kyle shares common mistakes in email marketing strategies and offers valuable insights. Overall, they recommend seeking expert advice in the constantly evolving field of email marketing.

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In this podcast episode, John Golden and John Hinson discuss the importance of nurturing your audience and staying in touch with them to generate more referrals and repeat business. They introduce the concept of a content loop, which is a perpetual loop of consistently staying in touch with your audience through valuable content, social media, and a robust website. They emphasize the importance of consistency in staying in touch with your audience and building a content loop. The speakers also stressed the importance of providing value to your audience and building a connection and trust with them. Overall, the speakers encourage businesses to nurture their audience to generate more referrals and repeat business.

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In this podcast episode, John Golden interviews Kyle Hoffman, an executive at XenoPsi Ventures, about growing direct-to-consumer (DTC) and e-commerce brands through digital in the post-iOS 14 era. Kyle shares his experience with Wellow, a compression sock brand, and how they made strategic decisions to succeed in the DTC market. He emphasizes the importance of focusing heavily on creative, using behavioral science to their advantage, and providing top-notch customer service. Kyle also invites businesses in the $5-25 million range to reach out to Function Growth for help with growth. The episode concludes with John congratulating Kyle on his success.

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In this podcast episode, John Golden and Jim Karrh discuss the importance of understanding buyer personas and their buying decisions during a recession or downturn. They emphasize the need to revisit buyer personas regularly and talk to recent buyers to inform marketing and sales decisions. Jim Karrh suggests conducting interviews to understand the entire buyer journey and listen for areas such as priorities, success factors, perceived barriers, and decision criteria. Both speakers stress the importance of understanding buyers as people and the dynamic nature of buyer journeys. They also discuss how often to update buyer personas, depending on the market.

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In this podcast episode, John Golden and Nathan Young discuss the role of the Chief Revenue Officer (CRO) in aligning sales and marketing departments. They emphasize the importance of understanding each other’s metrics and priorities and avoiding overcomplicating things. The speakers also discuss the potential impact of AI on sales and marketing but agree that human connection is crucial. They advise new CROs to focus on maximizing team productivity and measuring sales KPIs rather than marketing KPIs. Overall, the CRO role is seen as a mediator between sales and marketing, helping to translate for each other and align.

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In this podcast episode, John Golden from Sales Pop Online Sales Magazine and Pipeliner CRM interviews Faisal Siddiqui, a strategist who specializes in making brand marketing more accountable and effective. They discuss the challenges of scaling with performance marketing and the importance of defining campaign objectives and targeting the right audience. Faisal emphasizes the importance of brand marketing and the need to articulate the business benefit of it. She also explains the difference between current demand and future demand in marketing and the potential of AI in marketing. They agree that performance marketing can be a profitable and effective approach to scaling a business, but it requires careful planning and execution.

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In this podcast episode, Jim Huebner, CEO and founder of Huebner Integrated Marketing, discusses the challenges companies face in staying relevant to their customers. He emphasizes the importance of constantly evaluating customer needs and behaviors, seeking feedback from vendors and employees, and avoiding inauthentic stories. Jim also shares his company’s approach to measuring brand relevance through the “relevancy report.” The conversation highlights the importance of evolving brand messaging and staying relevant to customers to avoid becoming irrelevant and losing business. Jim also discusses the importance of building brand loyalty and staying connected with customers to remain relevant in a competitive market.

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In this podcast episode, John Golden interviews Isaac Martinez, a self-made multimillionaire and leading expert in sales webinars. Isaac shares his experience and insights on how to run successful webinars that generate income or leads. They discuss the common mistakes people make when running webinars and how to avoid them. Isaac emphasizes the importance of data and segmentation in webinar marketing. He also explains the three phases of a successful webinar and the challenges that companies face during the selling phase. Overall, the episode provides valuable tips for running successful webinars that can lead to higher conversion rates.

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