In this podcast episode, John Golden and Jim Karrh discuss the importance of understanding buyer personas and their buying decisions during a recession or downturn. They emphasize the need to revisit buyer personas regularly and talk to recent buyers to inform marketing and sales decisions. Jim Karrh suggests conducting interviews to understand the entire buyer journey and listen for areas such as priorities, success factors, perceived barriers, and decision criteria. Both speakers stress the importance of understanding buyers as people and the dynamic nature of buyer journeys. They also discuss how often to update buyer personas, depending on the market.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

In this podcast episode, John Golden and Nathan Young discuss the role of the Chief Revenue Officer (CRO) in aligning sales and marketing departments. They emphasize the importance of understanding each other’s metrics and priorities and avoiding overcomplicating things. The speakers also discuss the potential impact of AI on sales and marketing but agree that human connection is crucial. They advise new CROs to focus on maximizing team productivity and measuring sales KPIs rather than marketing KPIs. Overall, the CRO role is seen as a mediator between sales and marketing, helping to translate for each other and align.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

In this podcast episode, John Golden from Sales Pop Online Sales Magazine and Pipeliner CRM interviews Faisal Siddiqui, a strategist who specializes in making brand marketing more accountable and effective. They discuss the challenges of scaling with performance marketing and the importance of defining campaign objectives and targeting the right audience. Faisal emphasizes the importance of brand marketing and the need to articulate the business benefit of it. She also explains the difference between current demand and future demand in marketing and the potential of AI in marketing. They agree that performance marketing can be a profitable and effective approach to scaling a business, but it requires careful planning and execution.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

In this podcast episode, Jim Huebner, CEO and founder of Huebner Integrated Marketing, discusses the challenges companies face in staying relevant to their customers. He emphasizes the importance of constantly evaluating customer needs and behaviors, seeking feedback from vendors and employees, and avoiding inauthentic stories. Jim also shares his company’s approach to measuring brand relevance through the “relevancy report.” The conversation highlights the importance of evolving brand messaging and staying relevant to customers to avoid becoming irrelevant and losing business. Jim also discusses the importance of building brand loyalty and staying connected with customers to remain relevant in a competitive market.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

In this podcast episode, John Golden interviews Isaac Martinez, a self-made multimillionaire and leading expert in sales webinars. Isaac shares his experience and insights on how to run successful webinars that generate income or leads. They discuss the common mistakes people make when running webinars and how to avoid them. Isaac emphasizes the importance of data and segmentation in webinar marketing. He also explains the three phases of a successful webinar and the challenges that companies face during the selling phase. Overall, the episode provides valuable tips for running successful webinars that can lead to higher conversion rates.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

In this podcast episode, John Golden interviews Steve, a top expert in the infomercial industry, about his laws of success and his new book that features contributions from seven experts on navigating the challenges of the pandemic and achieving success in various areas of life. They discuss the current state of the sales industry and offer advice to salespeople on how to stand out in a noisy and distracted world. Steve emphasizes the importance of having real domain expertise and integrity in today’s world, where people crave connections with brands and humans. The episode concludes with John encouraging listeners to check out Steve’s book and thanking him for his time and insights.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

In this podcast episode, John Golden interviews Ashley Klein, a digital marketing consultant, about the importance of networking and events for marketing efforts. They discuss why people tend to overlook networking and events in favor of digital marketing, the art of networking, and how to engage with people at networking events. Ashley shares her tips on how to network effectively at events, including setting goals, establishing personal connections, and being mindful of body language. She also discusses online networking and word-of-mouth marketing, emphasizing the importance of consistency and being genuine. Ashley briefly introduces her companies, Ticket Socket and Ice Cream Social.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

In this podcast episode, John Golden interviews David Fache, founder and CEO of Go West Creative, about the importance of brand storytelling in marketing. David emphasizes the need for brands to be authentic and express who they are in a way that draws people to them. He explains that brand storytelling is the key to creating a connection with the audience and making the brand sticky. They also discuss the challenge of communicating a brand’s message to a diverse audience with different communication preferences and the importance of aligning the brand’s values with its actions. David shares his experience in helping major brands communicate their message to key stakeholders and how Go West Creative evolved into a creative agency that helps clients tell their stories through various mediums.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.