In this podcast episode, John Golden interviews Brendan Kleinman, the founder of Birthday App. They discuss the importance of birthdays and special events in building relationships, both in business and personal life. Brendan shares the concept behind Birthday App, which aims to create authentic and meaningful interactions by providing personalized recommendations for birthday gifts and experiences. They also discuss the impact of unexpected gestures and the importance of genuine relationships. Brendan reveals that the app has grown to around 30,000 active users through word-of-mouth marketing. The episode concludes with Brendan inviting anyone who doesn’t like the app to email him personally for a gift.

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In this podcast episode, John Golden interviews Karl Becker about his new book “Iceberg Selling.” They discuss the concept of understanding customers on a deeper level and focusing on their needs and strengths in sales. Karl emphasizes the importance of truly connecting with customers and investing time in understanding their unique situations. They also talk about the idea of focusing on people’s strengths rather than weaknesses and the significance of account managers taking ownership and leading their accounts to success. They both highlight the importance of authenticity and being true to oneself in sales. Overall, they express their passion for sales and its impact on society.

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In this podcast episode, John Golden interviews Daniel Solomons, CEO of Update Energy Drink, and Shawn Wells, an ingredient scientist and formulator. They discuss the creation of Update Energy Drink, which aims to provide a caffeine-free alternative to traditional energy drinks. Daniel and Shawn explain their motivation behind creating the drink and the challenges they faced in formulating it. They also discuss the revolutionary ingredient, para zanten, which provides the benefits of caffeine without the negative side effects. The episode concludes with John expressing excitement about the drink and encouraging the audience to try it out.

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In this podcast episode, John Golden introduces Martin Huntbach, owner of Jamie Digital, an SEO and content marketing agency. Martin and his partner Lindsay specialize in helping personal brands attract high-paying clients through effective content marketing strategies. They discuss the importance of creating sales content that helps businesses sell faster and close more deals. Martin emphasizes the need for businesses to have a clear content strategy and value proposition. They also highlight the significance of understanding the target audience and addressing their needs. Martin shares a success story and advises businesses to define their goals and tailor their content strategy accordingly. They also touch on the use of AI tools in content creation.

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In this podcast episode, host John Golden is joined by Kyle Stout, founder of Elevate and Scale, to discuss the role of AI in developing a content marketing strategy. They emphasize the importance of having a strategy before using AI tools and highlight the need for human intervention to ensure quality content. They explore how AI can assist in market research and email marketing, but caution against relying solely on AI-generated content. The conversation also touches on the shift in search behavior and the chaWhat specific AI tools are recommended for developing a content marketing strategy?

How exactly can AI assist in market research and email marketing?

What kind of expert advice is recommended for email marketing strategies in today’s constantly evolving field? Challenges of personalization in email outreach. Kyle shares common mistakes in email marketing strategies and offers valuable insights. Overall, they recommend seeking expert advice in the constantly evolving field of email marketing.

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In this podcast episode, John Golden and John Hinson discuss the importance of nurturing your audience and staying in touch with them to generate more referrals and repeat business. They introduce the concept of a content loop, which is a perpetual loop of consistently staying in touch with your audience through valuable content, social media, and a robust website. They emphasize the importance of consistency in staying in touch with your audience and building a content loop. The speakers also stressed the importance of providing value to your audience and building a connection and trust with them. Overall, the speakers encourage businesses to nurture their audience to generate more referrals and repeat business.

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In this podcast episode, John Golden interviews Kyle Hoffman, an executive at XenoPsi Ventures, about growing direct-to-consumer (DTC) and e-commerce brands through digital in the post-iOS 14 era. Kyle shares his experience with Wellow, a compression sock brand, and how they made strategic decisions to succeed in the DTC market. He emphasizes the importance of focusing heavily on creative, using behavioral science to their advantage, and providing top-notch customer service. Kyle also invites businesses in the $5-25 million range to reach out to Function Growth for help with growth. The episode concludes with John congratulating Kyle on his success.

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In this podcast episode, John Golden and Jim Karrh discuss the importance of understanding buyer personas and their buying decisions during a recession or downturn. They emphasize the need to revisit buyer personas regularly and talk to recent buyers to inform marketing and sales decisions. Jim Karrh suggests conducting interviews to understand the entire buyer journey and listen for areas such as priorities, success factors, perceived barriers, and decision criteria. Both speakers stress the importance of understanding buyers as people and the dynamic nature of buyer journeys. They also discuss how often to update buyer personas, depending on the market.

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