In today’s Expert Insight Interview, the guest is Jarod Spiewak, a lead strategist in ‘Blue Dog Media’ who helps service-based businesses to make more profit. He will discuss tracking sales and ROI for greater lifetime value with host John Golden.
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Marketing and sales teams work together only when there is some problem, in this Expert Insight Interview, Bryan Phelps presents five simple steps to follow in order to improve the overall performance of these teams.
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Permission-based email marketing is a well-known marketing tool, but how to differentiate it from other marketing tools? In this Expert Insight podcast interview hosted by John Golden, Tom Kulzer talks about how email marketing can help grow your business.
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Imagine that you live your life in one room. In this room, there is only one door. That one door is an enter-only door so that when people come into your life and room, they are there forever. You can never get them out. Luckily, it’s a metaphor, but if it were true, wouldn’t you be more careful about the people you let into your life? There is some evidence to substantiate this metaphor, though, at least within the mind. When you have a relationship with someone, their fingerprints are all over your brain. There is neuroscience to support this claim. For a moment, think about someone who is no longer in your life. What did they do to you that made you want to get them out of your life? If they’re in you’re head, they’re still in your room, and they will be there for the rest of your life. The room begins in the brain and ends in the brain. It’s all in your mind. So, who are you going to let into your life? And how do you stop this revolving door? Dr. Ivan Misner discusses how to make sure the people in your room are good ones in this expert sales podcast interview, hosted by John Golden.
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Who doesn’t want more clients? Clients mean more opportunities to help people with your product or service, more opportunities to generate revenue, and more opportunities to grow your business. There are lots of different ways of attracting more clients, but Tricia Molloy has designed a five-step approach to help you attract more clients with her “C.R.A.V.E” method. Molloy explains her method in this expert sales interview, hosted by John Golden.
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When it comes to marketing, there is a common misconception that it’s just an art form or something that involves leisurely fun. But the reality is that it’s not just an art form, it can be a systemized and regimented process that also has the spark of creativity. Agile marketing is a tactical and strategic approach to marketing that is done within a strict time frame. Andrea Fryrear explores how to be an agile marketer in this expert podcast interview hosted by John Golden.
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The term “guerilla marketing” has been around since 1982, and most people in the sales and marketing world are familiar with the concept. However, just as there have been substantial changes to the marketing world and how to prospect to clients in the 21st century, guerilla marketing has undergone many changes as well in order to keep up with these changes. Mark Smith, podcast interviewed by John Golden, explores guerilla marketing in the 21st century.
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Have you ever been very excited about a product or service based on the advertising you’ve seen, only to be extremely disappointed and confused when you actually became a customer? It can be incredibly difficult for the strategies of the boardroom and marketing team to actually be executed on the front lines of customer experience. Chris Wallace, interviewed by John Golden, talks aligning your brand and product stories in this expert sales interview.
Visite us on Apple Podcast You can also find SalesPOP! on all major podcast stations.
