In this episode, host John Golden speaks with e-commerce expert Sabir Semerkant about the most significant challenges online brands will face in 2025. With over $1 billion in revenue, Sabir shares actionable strategies on overcoming common pitfalls like “special snowflake syndrome,” data-driven decision-making, and optimizing business foundations. Learn how to build momentum, manage cash flow, and scale your e-commerce brand confidently.

Key Topics:
✔ Avoiding ego-driven decisions
✔ The eight dimensions of e-commerce success
✔ Strategic hiring and agency partnerships
✔ Effective marketing and profitability tactics

Tune in now to future-proof your e-commerce business!

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Video is a game-changer in mid-funnel marketing! In this episode, Tim Bradley breaks down the three essential types of video content and shares actionable strategies to engage buyers and boost conversions. Learn why authenticity, storytelling, and strategic distribution are key to making video content work for your brand.

🔹 How to craft anthem, explainer, and endorsement videos
🔹 Best practices for video production & storytelling
🔹 Why video is the future of mid-funnel marketing

🎙️ Tune in now to level up your marketing!

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In this episode, John Golden talks to Joris Merks Benjaminsen, an award-winning author and former DEI leader at Google. They discuss challenges like generational differences, company growth, and leadership expectations and how to solve them. Joris shares modern team management strategies, from how to adapt your communication style to foster collaboration and work without power. Tune in to find out how to build a thriving, engaged workforce.

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In this episode of Expert Insight Interview, host John Golden speaks with AI strategist Jonathan Mast about how entrepreneurs can harness AI to boost productivity, sales, and customer engagement. Jonathan, founder of White Beard Strategies, shares his expertise on AI prompting, which enhances AI’s effectiveness by providing context and specificity.

Key takeaways include a four-step AI prompting framework, AI’s role in automating tasks, improving customer interactions, and streamlining business operations. Real-world examples highlight AI’s transformative impact, such as automating scheduling in the sports industry and enhancing real-time sales coaching.

Jonathan predicts rapid advancements in AI, emphasizing the importance of mastering the basics, staying focused on relevant tools, and leveraging AI to amplify professional skills.

Tune in for expert insights and actionable AI strategies to drive your business forward!

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In a recent podcast episode, John Golden interviews Titus Jumper, a multifaceted entrepreneur, about the evolution of chatbots and AI in customer service. They discuss the initial hype surrounding chatbots, the importance of quality data for effective AI implementation, and the ethical considerations of using AI in business. Titus shares actionable advice on personalizing customer interactions and enhancing satisfaction through AI-driven tools. The episode highlights successful AI implementations, including a case study from Titus’s company, Sales Hub. Listeners gain valuable insights on embracing AI to improve operations and customer engagement.

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In the latest episode of the Expert Insight Interview, John Golden speaks with Kasper, a marketing visionary from Copenhagen, about the transformative power of in-house marketing. Kasper advocates for building internal marketing teams, emphasizing benefits like consistent brand messaging, efficiency, and cost-effectiveness. He discusses steps for creating a productive in-house team, including assessing current spending and focusing on core competencies. The conversation also explores how AI can enhance marketing efforts, from content creation to consumer behavior analysis. Tune in for practical insights and strategies to help brands thrive with in-house marketing.

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In a recent podcast episode, John Golden engages with Peter Murphy Lewis, founder of Strategic WKYC and a fractional CMO, to discuss strategies for CEOs to form genuine, service-oriented relationships over purely transactional ones. Topics include overcoming negative CRM perceptions, harnessing happy customers as advocates, and building authenticity in connections. Listeners gain actionable advice, such as engaging silent advocates, showcasing success stories, and utilizing fractional CMO services for strategic marketing leadership. This episode is a must-listen for CEOs aiming to create lasting connections and a positive brand narrative.

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What can bees teach us about focus? In this episode, seasoned speaker and author Jones Loflin shares insights from his latest book ‘Focused as a Bee.’ Drawing from his beekeeping experience since 2019, Loflin reveals six strategies for maintaining focus in our distraction-filled world. Learn how bees’ single-tasking approach and clear role dedication can transform your productivity. Host John Golden explores these nature-inspired techniques for better time management and team effectiveness.

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