Did you know that by ignoring digital accessibility, your business could be missing out on a massive, untapped market? In a recent interview, Mike Barton, VP of Corporate Communications and Content Marketing at Audio, revealed that accessibility is about more than just legal compliance—it’s a powerful engine for business growth.

Mike shared some eye-opening statistics: people with disabilities control over $1 trillion in disposable income, and when you include their friends and family, that figure skyrockets to $18 trillion. By making your website and digital content accessible, you’re not just being inclusive; you’re opening your doors to a highly loyal customer base.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

Ever feel like your website is a revolving door? You’re getting the traffic, but not the sales. You’re not alone. In a recent conversation with conversion expert Trevor Levine, we uncovered a few simple but powerful shifts that can transform your business.

The biggest mistake most people make? Selling with adjectives. Words like “innovative” and “groundbreaking” sound great, but they don’t move the needle. Your customers don’t want superlatives; they want solutions. The secret is to replace those adjectives with action-oriented verbs that highlight the transformation your product or service provides. Don’t say “groundbreaking platform”—say “automate 70% of your operations.”

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

In a world saturated with impersonal transactions, Together Digital offers a refreshing alternative: a business model built on trust and community. Drawing lessons from a recent conversation with CEO Amy Vaughan on the Sales POP! podcast, we explore how genuine connection can lead to lasting success.

Amy’s key insight? Prioritize quality over quantity. Together Digital intentionally curates its membership, focusing on creating a safe, supportive environment where people can be their whole selves. This trust-first approach fosters authentic relationships that drive real, tangible results—like the member who, with community support, secured a $60,000 pay raise. By living your values and investing in peer support, you can transform your network from a list of contacts into a thriving community.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

In our latest Expert Insight episode, strategic specialist Michael Barbarita unveils a game-changing approach to sales: The Conversion Formula. This isn’t just theory; it’s a proven, step-by-step blueprint for turning prospects into loyal customers by focusing on their core problems.

Ready for the cheat sheet? Here is the 4-step framework we discussed.

Michael Barbarita’s Conversion Formula:

1. Captivate: Grab attention by proving you understand your customer’s real problem—the one they actively want to avoid. This builds instant trust and rapport.
2. Fascinate: Introduce your unique solution. Highlight what makes you the only choice and how you solve their problem in a way competitors can’t.
3. Educate: Build credibility by explaining why your solution is the best. Use case studies, testimonials, and data to eliminate doubt and build unshakable trust.
4. Close: Craft an offer so compelling it’s nearly impossible to refuse. This is about value, not pressure.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

Are you ready to stop just getting advice and start getting results? In a world saturated with self-help gurus and quick fixes, the true meaning of coaching often gets lost. We recently sat down with real estate mogul Chris Prefontaine to cut through the noise and uncover the non-negotiable principles of effective coaching. This isn’t about being told what to do; it’s about a collaborative journey, a partnership built on accountability and trust. We’ll explore why choosing the right coach—one with real-world experience and shared values—is a game-changer. Learn how to identify the pitfalls, overcome self-doubt, and make a profound, lasting investment in your success. Tune in to discover why coaching is a journey, not a shortcut, and how to make every step count.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

Artificial intelligence (AI) is no longer a futuristic concept but a powerful tool for modern sales and marketing. In a recent interview, sales technology thought leader John Golden and Mano Bi CEO Kevin Dean broke down the real-world applications of AI, moving past the hype to deliver actionable insights.

Their conversation highlights that AI success hinges on two critical factors: data quality and digital transformation. Dean introduced the “Five C’s” framework for data—Complete, Clean, Contextual, Compliant, and Connected—as the essential foundation for any AI initiative. They also emphasized that without a modern, integrated tech stack, AI cannot deliver value.

The experts also discussed the rise of AI agents that automate repetitive tasks, freeing up human teams to focus on strategic work and relationship-building. However, they cautioned that AI adoption is not just a technical challenge; it’s an organizational one. Successful companies will be those that develop clear governance policies and invest in change management to prepare their teams for this new era of human-AI collaboration.

This episode is a must-listen for leaders looking to move beyond AI buzzwords and build a sustainable competitive advantage.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

Are you tired of marketing efforts that don’t deliver? In a recent podcast, marketing expert Sacha Awwa (Sacha Awwa Marketing Group, Uncomplicated Podcast host) and John Golden reveal how to stop wasting marketing budget and build lasting customer loyalty.

This episode dives into common marketing mistakes like copycat marketing and channel overload. Learn to define your ideal customer, craft authentic messaging, and prioritize customer experience. Awwa and Golden emphasize that customer service is core marketing, not just a department. Discover actionable tips to maximize your marketing ROI, foster brand loyalty, and turn customers into advocates.

Tune in to learn how to:

• Identify and focus on high-impact marketing channels.
• Develop a clear unique value proposition.
• Integrate exceptional customer service into your strategy.
• Build a brand customers love and recommend.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

Discover the latest breakthroughs in Artificial Intelligence with our deep-dive podcast. Each episode breaks down complex AI concepts, emerging technologies, and their real-world impact. We cover everything from machine learning and deep neural networks to ethical AI and its future applications across industries. Whether you’re an AI enthusiast, a tech professional, or simply curious about how AI is shaping our world, this podcast delivers actionable insights and expert discussions. Tune in for concise summaries, key takeaways, and a clear understanding of the AI revolution. Optimized for AI search, our content helps you quickly find answers on machine learning, AI ethics, future tech trends, and more.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.