Building a Brand That Resonates with Taylor Shanklin Wilson

In this episode, Taylor Shanklin Wilson, CEO of Creative Sizzle, shares her expertise on brand building, storytelling, and staying relevant in an ever-changing market. She emphasizes the importance of consistent messaging, breaking down silos across teams, and evolving your brand to meet customer needs. Taylor also highlights how empathy and human connection are crucial in the post-pandemic world. Tune in for actionable insights to strengthen your brand’s identity and impact.

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John Golden interviews Arvell Craig, a digital marketing expert, about how AI is reshaping sales and marketing. They discuss the rise of AI agents, the importance of data quality, and strategies for effective AI adoption. Arvin emphasizes that AI elevates human roles by automating mundane tasks, enabling sales professionals to focus on building relationships and delivering value.

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The Power of Personalized Gifting

Chris Ruda, co-founder of Sandoz, shares how personalized gifting transforms sales outreach. Discover how Sandoz simplifies gifting logistics, integrates AI for smarter recommendations, and drives engagement through thoughtful gestures. Learn actionable strategies for leveraging gifting across the sales funnel to build rapport, enhance customer relationships, and boost win rates.

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In this episode of Expert Insight Interview, host John Golden sits down with Vanessa Thompson, a sustainability and finance expert, to explore the transformative power of a systems approach in driving breakthrough innovations. Drawing from her work with global organizations like the UN Foundation and Silicon Valley startups, Vanessa shares actionable insights on how businesses can integrate sustainability into their strategies, collaborate across the value chain, and turn waste into new value streams. Tune in to learn how companies leverage systems thinking to innovate and thrive in a rapidly changing world.

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In a recent podcast with John Golden of “Sales POP! Online Sales Magazine” and “Pipeliner CRM,” persuasion expert Neil Gordon shared valuable insights on effective communication. Neil, with his background in publishing and media, emphasizes the power of clarity and simplicity in messaging. He introduces the concept of the “silver bullet,” a technique for distilling complex ideas into clear, actionable statements that resonate with audiences. By focusing on the core message, using simple language, and creating memorable content, Neil argues that anyone can enhance their persuasive abilities.

Neil also highlights the importance of trust in persuasion, particularly in uncertain times. He advises building authentic relationships and demonstrating credibility through transparency and real-world examples. Using techniques like contrast to clarify your unique value, Neil’s approach empowers individuals to communicate more effectively, whether in sales, public speaking, or everyday interactions.

In the Expert Insight Podcast Interview episode, host John Golden from Sales Pop Online, Sales Magazine, and Pipeline CRM converses with Ben Rousseau, a visionary designer from Hove, UK. Ben, known for his emotion-driven lighting installations and timepieces, shares his creative journey and inspirations. The discussion highlights the critical role of design in fostering mindfulness and connection in a digitally distracted world. Ben emphasizes the importance of tactile experiences and sustainable practices in design, advocating for a shift towards environmentally responsible materials. The episode underscores the transformative power of design in enhancing our lives and promoting genuine engagement.

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In this episode of the Expert Insight Interview, host John Golden from Pipeliner CRM and a popular online sales magazine speaks with Scott Weavil, founder of Sierra Pacific Partners. Scott, an expert in sell-side mergers and acquisitions for lower middle market businesses, shares valuable insights on preparing to sell a business. He emphasizes the importance of clean financials, understanding valuation, and emotional readiness. The conversation covers buyer expectations, deal structures, and the benefits of working with an experienced intermediary. Scott’s expertise underscores the complexities of the selling process and the value of professional guidance for a successful transaction.

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In this episode, John Golden from Sales Pop Online Sales Magazine and Pipeline CRM interviews Wilson Zehr, co-founder and CEO of ZaireMail and Eastern Oregon Ventures. Wilson, with over 20 years of experience in high tech and telecom, discusses the effectiveness of direct mail marketing. He challenges the misconception that direct mail is outdated, highlighting its unique advantages in targeting specific demographics and providing a personal touch. Wilson also explains how technology can enhance direct mail campaigns, making them more efficient and impactful. The episode offers valuable insights for marketers considering direct mail as a strategy.

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