In this episode of the Expert Insights Podcast interview, host John Golden speaks with Brandie Weaver, an expert in brand partnerships and live events. Brandie explains the concept of brand activation, emphasizing the importance of creating engaging experiences to capture data and connect with audiences. She discusses strategies for brands to get value from events, including setting clear goals and KPIs, choosing the right events, and standing out with creative setups. Brandie also highlights the significance of post-event follow-up and nurturing connections. She shares examples of innovative event experiences and encourages brands to explore unique engagement opportunities.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

In this episode of the Expert Insights Podcast Interview, John Golden chats with Leslie Zane, an award-winning marketer and CEO of Triggers. Together, they explore the fascinating power of instinct in marketing and how the unconscious mind influences brand decisions. Leslie breaks down the idea of the “brand connectome” and its impact on how consumers perceive brands. She shares real-life examples like McDonald’s real food campaign and offers practical tips for CMOs on using instinctive triggers to boost brand growth. Leslie’s insights show the value of aligning brand messages with familiar elements to forge stronger consumer connections.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

In this Podcast episode of the Expert Insight Interview, host John Golden from Sales Pop Online Sales Magazine and Pipeline CRM speaks with Josef Schinwald, a media associate publisher and podcast guesting expert. They discuss the importance of aligning the right host, guest, and audience for successful podcasting. Josef shares insights on starting a podcast, emphasizing the need for a clear plan and consistency. They also explore targeting niche audiences, the role of authenticity and storytelling, and leveraging AI tools for podcast research. Josef offers services to help experts appear on top-level podcasts, enhancing their credibility and reach.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

In this episode of the Sales POP! podcast, John Golden chats with Tristan Gray, the co-founder of No BS Marketplace, a digital marketing agency from Melbourne. They dive into Tristan’s entrepreneurial story and explore the ever-changing digital marketing and SEO world. Some of the main points they cover include the value of high-quality content, the importance of building genuine client relationships, and how AI is changing content creation. They also stress the need to give and receive feedback respectfully and constructively. Tristan shares how No BS Marketplace offers customized SEO solutions without needing a monthly retainer.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

In this podcast episode, John Golden from Sales POP! Online Sales Magazine and Pipeline CRM interviews Tanishq Goyal, CEO of SamBlogs.com, about the significance of SEO for businesses. Tanishq explains how SEO optimizes websites to improve search engine rankings, driving traffic and sales. They discuss AI’s role in enhancing SEO by analyzing data and trends, aiding in better strategy development. Tanishq emphasizes creating user-centric content and staying updated with SEO trends like Google’s algorithms. He advises against common SEO mistakes and highlights the continuous nature of SEO efforts. Tanishq also outlines the services offered by SamBlogs.com to support businesses in their SEO endeavors.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

In this podcast episode, John Golden from Sales POP Online Sales Magazine and Pipeline CRM interviews Adam Callinan, founder of Pentane, a SaaS platform. They discuss the financial challenges faced by early-stage companies, emphasizing common mistakes such as overspending on payroll and office space without understanding the financials. Adam shares insights from his experience with Pentane and Bottle Keeper, highlighting the importance of controlling fixed expenses and avoiding the “growth at all costs” mentality. The conversation underscores the need for a clear grasp of key performance indicators and financial concepts to achieve and sustain profitability

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

In this episode of the Expert Insight Interview, host John Golden speaks with Robert and Kay Fukui, co-founders of IE 61 Inc and authors of “Tandem: The Married Entrepreneur’s Guide for Greater Work-Life Balance.” The discussion centers on the unique challenges married entrepreneurs face in balancing their business and personal lives. Robert and Kay share their personal experiences and strategies for achieving better work-life balance, such as setting boundaries with technology, prioritizing quality time, and leveraging each other’s strengths. They also introduce their consulting program, “Power Couples by Design,” aimed at helping entrepreneurial couples thrive both professionally and personally.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

In this podcast episode, John Golden interviews Ahuva Gruen, a seasoned fractional CFO and founder of AG Financial CPA. They explore the critical challenges businesses face in achieving profitability. Ahuva shares her expertise on the importance of proper pricing, strategic employee placement, and establishing accountability. She stresses the need for meticulous tracking of costs and expenses, maintaining cash reserves, streamlining processes, and delegating effectively. The discussion aims to provide entrepreneurs with insights on maximizing their company’s potential and includes a free resource on avoiding common financial mistakes.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.