Content marketing has hit the ground running in recent years, with more salespeople and sales organizations producing digital content and written media. It has the potential to be a very successful marketing strategy if done correctly. John Hall, interviewed by John Golden, discusses the influence of content marketing, how to break through the noise, creating IDEA content, and explains why distribution is so crucial.

This podcast is also a recorded live event you are welcome to view here: Using Content Marketing to Influence Prospects and Customers

iTunes Podcast 

Patrick Renvoise’s new book, The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime, was just released. It’s been 16 years since Patrick Renvoise published his first book on neuromarketing, which took the business world by storm. Interviewed by John Golden, Renvoise shares information about neuromarketing and persuasion in this expert sales interview.

This podcast is also a recorded live event you are welcome to view here: Neuromarketing and the Persuasion Code

iTunes Podcast 

As a salesperson, talking is part of your job. But what about as a marketing tactic? Can talking really help you? According to Hubspot, 90% of people believe brand recommendations from friends, and 70% of people believe customer opinions. Additionally, customers are discussing specific brands causally 90 times per week. So where does that leave you? Are you being talked about?

This podcast is also a recorded live event you are welcome to view here: Word Of Mouth Marketing

iTunes Podcast