In this insightful episode, John Golden sits down with geofencing experts Barbara Wardell and Ernest Cullari to uncover the game-changing potential of location-based advertising for small businesses. They discuss how geofencing technology uses virtual boundaries to target customers in real-time, driving foot traffic and boosting ROI. From real-world case studies to tips on integrating geofencing with your broader marketing strategy, this episode provides actionable advice for business owners looking to stand out in competitive markets.

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In this podcast episode, host John Golden interviews Eric Jorgensen, CEO of Scribe Media, about the evolving world of book publishing. Eric explains the advantages of self-publishing over traditional models, emphasizing the importance of authors retaining control over their work and royalties. He highlights how Scribe Media empowers authors through high-quality services and the ability to connect directly with their audiences.

Eric also discusses the true return on investment (ROI) of writing a book, focusing on the opportunities it creates, such as speaking engagements and business growth. Aspiring authors will find valuable insights on producing impactful books, understanding their audience, and navigating the publishing process. Whether for personal fulfillment or professional success, Eric’s advice inspires authors to embrace self-publishing as a powerful tool for sharing their expertise and achieving their goals.

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In this episode, John Golden chats with SEO expert Nick Musica about the evolving SEO landscape, including the impact of Google algorithm updates and AI on content creation. Discover why quality content, user experience, and adaptability are critical in today’s competitive market. Nick shares actionable tips, such as optimizing site speed, creating valuable content, and blending AI with a human touch. Learn how the three pillars of SEO—technical SEO, on-page content, and off-page authority—can help your business thrive online.

Key Takeaways:

• Focus on user experience: Fast, mobile-friendly, and secure sites win.
• Create quality content: Expertise and authenticity matter more than ever.
• Invest long-term: SEO is a marathon, not a sprint.

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In this episode of Sales POP! hosted by John Golden, Yana Tornoe, founder of Question Based, shares her expertise on navigating the “0 to 1 GTM motion” for AI startups. She highlights the importance of achieving product-market fit by solving real customer problems and testing value propositions. Yana also addresses overcoming skepticism, ensuring data security, and leveraging AI to extract insights and streamline workflows. With actionable advice for building trust, enhancing user adoption, and embracing AI’s evolving capabilities, this episode offers a roadmap for success in the AI landscape.

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Join host John Golden as he interviews Dr. Daniel, a former dentist turned cryptocurrency investment coach, on navigating the dynamic world of crypto investing. Dr. Daniel covers essential basics like market cycles, bull run investing, and safe entry strategies for beginners. He emphasizes the need for education and warns of scams, offering practical advice on choosing reliable exchanges and understanding the difference between trading and investing. For those ready to dive in, Dr. Daniel’s approach combines actionable insights with a hands-on program to help investors make informed decisions and avoid common pitfalls in this exciting, decentralized market.

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In this engaging episode, John Golden chats with branding expert Pia Silva, co-founder of Worst of All Design, to explore how entrepreneurs can turn their expertise into profitable, authentic brands. Pia shares invaluable advice on building a solid foundation of real-world experience before branding, overcoming challenges in articulating value and embracing one’s unique voice. Listeners will learn how storytelling can make a brand memorable, how to tackle imposter syndrome and the power of personal development in both public speaking and business. Pia’s insights are a must-listen for anyone looking to create a bold brand that genuinely connects with audiences and stands out in a crowded market.

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The Value of Relationship Marketing and Podcasting for Business Growth

In today’s digital age, relationship marketing focuses on creating genuine connections rather than one-time sales. Mark J. Carter explains the importance of meaningful interactions, especially in networking and podcasting. Automated outreach often leads to disengagement, so he suggests focusing on personalized questions and helping others first. Key strategies include following up, introducing connections, and staying service-oriented. Podcasting also offers a unique way to meet industry leaders, build credibility, and provide audience value. By embracing authenticity and fostering genuine relationships, businesses can drive long-term success

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In a recent podcast, John Golden of “Sales POP!” and “Pipeliner CRM” speaks with Jon Gillham, founder of Originality, a company focused on detecting AI-generated content. They discuss the impact of AI on content creation, emphasizing the risks of relying solely on AI tools. Gillham highlights the importance of maintaining content integrity to avoid reputation damage, Google penalties, and ethical issues. He recommends businesses set clear guidelines for AI usage and introduce transparency in the writing process. His company, Originality, helps detect AI-generated content, offering solutions for businesses to ensure their content remains authentic and trustworthy.

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