In a recent episode, host John Golden and entrepreneur Aleksandar Svetski of Satlantis explored the future of social networks. They highlight a key problem: social platforms have shifted from genuine social networks to algorithm-driven social media machines designed to maximize screen time, not connection.

Satlantis is a direct response to this issue. The app is built on decentralized technology like the Nostr protocol, which gives users true ownership of their identity and data. This allows for a new level of user sovereignty, freeing people from being locked into a single platform.

The app is also a “social travel network” that bridges the digital and physical worlds. It uses your trusted friends—not a generic algorithm—to recommend places and events. This approach brings back the authenticity of human curation, encouraging real-world connections. The discussion emphasized that people are tired of being treated as products and are actively seeking platforms that prioritize authentic community and meaningful interaction.

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The game of search has changed. With the rise of AI answer engines, the old rules of SEO are being rewritten. In this can’t-miss episode, host John Golden sits down with John Mest, co-founder of Chat Rank, to reveal how brands can stay visible and relevant. They discuss the critical shift from traditional link-building to a new focus on content accuracy, social proof, and a conversational approach. Tune in for expert-level insights and a practical guide to mastering the future of AI-driven search.

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The digital marketing landscape is constantly shifting, presenting both challenges and exciting opportunities. In a recent Expert Insight Interview, Kim, CEO of Always On Digital, shared invaluable perspectives on how businesses can not only keep up but truly excel. Her insights are essential for anyone looking to future-proof their digital strategy.

One significant area of growth and opportunity is Connected TV (CTV). Forget traditional cable; CTV offers unparalleled targeting and measurement capabilities, allowing brands to track ad exposure to real-world sales. However, navigating its fragmented landscape and guarding against ad fraud requires vigilance. Kim advises exploring CTV for broad reach and compelling brand storytelling, especially around major events.

Beyond new channels, the entire customer experience is paramount. Marketing, sales, and customer service can no longer operate in silos. Every touchpoint contributes to your brand’s perception. Kim stresses the need for holistic thinking – ensuring fast websites, responsive support, and consistent messaging across the entire customer journey. This integrated approach builds loyalty and trust.

Lastly, with platform proliferation at an all-time high, it’s easy to get lost. Kim’s advice: go where the conversation is, not just where you think it should be. This might mean leveraging platforms like X (Twitter) for surprising results, as her team found with a utility app. Continuous audience research and a willingness to test new channels are crucial for identifying where your audience genuinely engages.

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Advertising That Works: 4 Non-Negotiable Rules for Success

In today’s digital landscape, effective advertising is a blend of strategy and technology. But what truly separates a high-performing campaign from a costly mistake? Drawing from expert insights by Skip Wilson, founder of Draft Media Partners, here are the four pillars of advertising success that stand the test of time.

1. Prioritize Audience & Action. The most common advertising mistake is choosing a platform before defining the audience. Identify your ideal customer and the specific action you want them to take (e.g., make a call, download, or make a purchase). This audience-first approach eliminates “shiny object syndrome” and ensures your budget is spent where it counts.
2. Authenticity Builds Trust. In an age of mass-produced content, authenticity is a rare and powerful asset. Avoid chasing fleeting trends or using a voice that doesn’t align with your brand. Focus on your core values—such as reliability, quality, or trust—and speak directly to what your customers genuinely care about.
3. Don’t Ignore Traditional Media. Digital isn’t the only answer. For certain demographics, such as older audiences, channels like radio, print, or TV are still the most effective way to convey your message. A truly effective campaign can often be an integrated mix of traditional and digital, leveraging each for its unique strengths.
4. Work with Experts. Ad campaigns are complex, and wasted spend is a significant risk—partner with experts who offer transparent, performance-based models. Agencies like Draft Media Partners, which align their success with yours, are incentivized to deliver real, measurable results and provide the data-driven insights needed to succeed.

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As a business owner, you know the drill: leads are crucial, sales are everything, and keeping customers happy is the ultimate goal. But what if you could zero in on the five exact areas that control your business’s revenue and growth? On a recent episode, the Business Finance Doctor himself, Avi Pinsky, broke down the five critical levers that every entrepreneur must master.

First, forget chasing every lead. Avi emphasizes that quality leads are more valuable than quantity. It’s about finding the right people, not just more people. Next, once you have them, your conversion rate is key. Is your sales process a well-oiled machine, or is it a bottleneck? Avi suggests a deep dive into your data to pinpoint where prospects are dropping off.

Once they’re a customer, the real work begins. Retention rate is your secret weapon. It’s far cheaper to keep a customer than to find a new one. From there, focus on increasing their purchase frequency and average sale value through innovative strategies, such as upselling and bundling. Master these five levers and you’ll not only survive—you’ll thrive.

Want to learn how to put these levers into action? Avi Pinsky’s free Prosperity Playbook is a downloadable Excel tool designed to help you set targets and model scenarios for real, sustainable growth.

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In a recent Sales Pop Expert Insight Interview, John Golden spoke with Andrew Newland, CEO of Functional Medicine Marketing, about effective digital strategies for functional medicine clinics. Newland highlighted that traditional marketing, like Facebook ads, often yields poor-quality leads for these specialized practices.

Instead, he champions a robust SEO-centric approach. This involves comprehensive technical website optimization, creating high-quality, authoritative content (not just generic AI material), and meticulous local SEO, including Google My Business management and engaging with reviews. Newland also stressed the importance of clear website messaging—can a new visitor quickly understand what you do, how you help, and how to engage (the “goldfish test”)? While AI can be a tool, genuine expertise must shine through. Ultimately, Newland advises a patient-centered, multi-channel strategy for sustainable growth, rather than quick fixes.

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In this episode, John Golden talks with franchise expert John Ostenson about non-food franchising. They explore the best industries outside fast food—like home services, pet care, and health—and how people with no industry experience can succeed. Learn about funding options, support systems, and what it takes to be a great franchise owner.

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Bofta Yimam joins host John Golden to discuss how storytelling helps build stronger brands. She shares advice on getting comfortable with being seen, finding your personal story, and starting with the content format that feels right for you—whether that’s writing, video, or speaking. A must-listen for anyone who wants to grow their influence and connect more humanely.

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