Henry Ford once said that “stopping advertising to save money is like stopping your watch to save time”. In order to generate enough money to keep your marketing campaigns going, though, it’s essential to make sure that you are achieving a healthy ROI for your efforts. To help you make the most out of your ... Read Post

One of the staples of a modern house today is the television, and this has seen much development since the first one ever made. We evolved from bulky, heavy boxes to slimmer but more versatile screens, sometimes without the remote. The TV has given us a lot of entertaining movies and nail-biting games to see ... Read Post

There are now several Cloud providers available, in addition to Amazon Web Services (AWS). At Coevera, we chose to go with AWS over a decade ago and have remained with them ever since. Why have we done so? Continuing in our series on Coevera security, here is our path and reasoning. Original Data Center Going ... Read Post

In a world where large multinational companies and franchises dominate pretty much every market, there is still one trusted tool that all smaller businesses can use to compete. That tool is customer experience, and eCommerce is no exception. Give your customers the best possible experience (and then some), and you’ll be able to contend with ... Read Post

In an increasingly tech-savvy society, there are a lot of tools available to make the customer experience as smooth and easy as possible. One of the most predominant in business is the chatbot. This little tool found on most business websites is helping customers from all over the world by being a middleman guiding customers ... Read Post

“Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.” ―Howard Thurman People are born and die every day but we remember only a few leaders including Mahatma Gandhi, Martin Luther King Jr, Mother Teresa, and Nelson Mandela. ... Read Post

One important decision when getting a new car is deciding whether to buy or lease it. There are benefits to each, so educating yourself is important before making a final decision. We’ll discuss the differences in leasing vs. financing a vehicle and which one is a better option, including a focus on the insurance information ... Read Post

There are many IT security concerns in the world today. This is why we’re starting a new series of articles detailing why, when it comes to CRM, you need not have such worries with Coevera. Trust To begin with, a critical factor is trust. Who can we trust today? Trust is a word that is ... Read Post