The first few months of a startup business is typically spent in building the product and validating the business model. But once this is established, investors seek rapid growth and this is often accompanied by rapid increases in the marketing budget. This part of the customer acquisition process is highly scalable since a lot of ...
CRM Functionality In our last article in this series, we discussed the most important factor when deciding on a CRM solution: the technology being used. Now, let’s take up the next in importance, which is functionality. CRM Features Just as a note, there is no standard set of terminology for CRM features, like for example you ...
We’re all familiar with brainstorming and its many forms. The collaborative process of creatively solving problems is generally credited to Alex Osborn, a US advertising executive. His book, Applied Imagination, detailed the teaming approach that he used to win business with firms like GE, Chrysler and DuPont. He figured out that in dealing with the ...
There are so many lessons from Martial Arts that translate to business but here is one I want to share with you that I think it is the most important of all.
Maybe Sales Enablement can bring these groups together finally!
Are You Using the Right Metrics? Several years ago, three human resource pros wrote a book titled Fish, a modern parable about a team that was in complete disarray and how a newly appointed team leader was able to turn that around. Her strategies resulted in a transformation of team productivity. Part of the book ...
Your web design can make or break your e-commerce store. Designed your store the right way, and it can help you set a good first impression on your website visitors, build trust with your potential customers, and lets you stand out from competitors. In short, you’d be in a very good position to close more ...
Establishing a law firm is one thing. Getting more clients is another thing. Remember, there are lots of law firms out there. Thus, the completion can be overwhelming. That’s why you need actionable techniques to stay on top of the game. If stats are anything to go by, about 96 percent of people use the ...
