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Employees make the best advocates. Who better to upvote your company or product than those who are already intimately involved and positively acquainted? Creating an employee advocacy program can help lead generation, positive name recognition, and more, all from people who can put a genuine, real message out to their personal networks. What is Employee ...

In these unprecedented times, one thing is for certain. Companies will be emerging from the Covid-19 pandemic for better or for worse, but none will be the same. Times like these offer unparalleled opportunities for companies that are able to adapt to gain significant market share. One of the key indicators of adaptability that we ...

Hiring a talented candidate at a discounted salary is a win-win situation, right? Wrong. The notion that you’re saving thousands of dollars by having low-ball offers accepted ignores a number of factors that prove disastrous for a company in the long run. The reason why low-ball offers are bad is that when you decide to ...

With COVID-19 becoming pandemic globally, the discussion on loneliness has hit the limelight once again. Loneliness has become an epidemic globally with an increased number of people especially elders encountering this challenge. My heart goes out to the people who are infected with coronavirus and their families and to those who lost their employments. In ...

This series on disruption has been using as an example of the person who created the most major “disruption” this planet has ever seen: Jesus of Nazareth. Putting religion aside, let’s continue this examination, for there is much to learn. Creating a Strategy When a disruption occurs, it doesn’t just happen—it has been carefully planned. ...

First of all a sales leader can’t bond with a sales team. You can influence the team and you can get them collectively leaning your way as supporters. But it’s virtually impossible to bond with individuals who are in a crowd; they share a common denominator that is exercised along with everyone around them. This ...

Hunker down. It’s a phrase we all knew but rarely used. Heard occasionally in the US Southeast during hurricane seasons, its Scottish origins date back to the early 1700’s. “Hunk’ring down upon the cald grass” referred to assuming a low squatting position and “sitting hunker-tottie”. So much for the history lesson and truth be told, ...

Whether you are operating a small or medium enterprise in your locality, you have to maximize the use of digital tools to get sales. One of the most effective tools there is e-mail marketing where you plot the way you interact with your mail list subscribers so that they will be encouraged to buy your ...