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Social media pervades almost every aspect of our lives, from catching up with classmates to sharing vacation photos with family. As marketers continue to try to find the best way to utilize social media to reach potential customers, businesses are continually examining how effective their efforts are in achieving a return on investment. However, a ...

This article will outline the most common misconceptions that we get from our readers on our blog. It is worth mentioning at this point that dropshipping isn’t a get-rich-quick scheme, but a legitimate business model. Dropshipping is simply a different way of fulfilling orders – this notion will be explored later in this article. Dropshipping ...

In this series of blogs on the role of CRM in 2020, we’ve discussed the role of the customer experience, and the battle between the “suite” approach, and the best-of-breed approach. Now we come to the specifics of the CRM application itself. At Pipeliner CRM, we evolved something called the Product Philosophy Wheel, which describes ...

From a website to a face-to-face pitch, the world of sales revolves around calls to action (CTA). Often these can be subtle and easy to miss, such as a “learn more” signup button at the end of a compelling article. At other times a good CTA hits you like a ton of bricks, as is ...

Trying to reach the masses by using marketing strategies that target many people at once can very effective for some businesses. With some businesses, it may not be the best approach because it could waste a lot of time and yield unsatisfying results. When targeting individual decision-makers in certain companies, a business might get better ...

For both B2B and B2C marketers, marketing automation is an essential commodity. CommuniGator has teamed with Smart Insights to conduct a survey on the insights of how B2B marketers make use of this technology and to discover why some businesses are not using marketing automation to its full capacity. To view the full study click ...

There is no question that adding in a relocation makes recruiting for a role much more complex.   It is indisputably easier to find local talent when filling a position. However,  attempting to recruit the very best executive talent often requires extending the search beyond a specific geographic region… We have seen countless deals fall apart ...

If you were to ask a typical salesperson how much of a given product they believe should be on hand at all times, they’re likely to respond with a number so high that the company’s bottom line couldn’t bear it. After all, it’s a salesperson’s job to move product, and you can’t sell what isn’t ...