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For anyone who wants their online marketing to pop or product to sell, an effective landing page is a must. As the saying goes, first impressions are the last impressions. So if you want to retain a user’s interest and lower your bounce rate, then there’s no better return on your time and investment than ...

Marketing automation has become a necessity, especially now that every business is incorporating digital systems into their operations. Adopting a marketing automation strategy not only draws you level with more established businesses in your niche but also lowers your operating costs and bottom line. Small businesses that haven’t automated aspects of their marketing efforts should ...

In the Dec. 7, 2020 episode of my podcast, Rob Hartnett gave a piece of advice that I loved so much that it’s this article’s title.  This advice is gold, for a bunch of reasons. Imagine you’re an incumbent supplier with a prospect who trusts you to help them consider a new initiative from the ...

Simply put, speech pathology is a scientific method that focuses on helping people with impaired speech problems. Speech therapists, widely known as speech-language pathologists or SLPs, are highly educated, extensively trained, and experienced professionals contributing such services to children and adults. They work individually and in teams to help patients overcome speech-related difficulties in a ...

The year 2020 was nothing like this generation witnessed before. The beginning of the year brought along some unsought and unexpected changes without a warning. We saw ups and downs in the market and uncommon changes in consumer behavior. First, the consumers stocked up for the pandemic and then very easily shifted from making offline ...

Email marketers across the globe have been encompassing different strategies for generating leads, branding, and driving sales conversions. After all, getting customers to make a buying decision isn’t an easy walk in the park, especially when it comes to B2B email marketing. The power of email marketing is multi-fold and can work well for businesses. ...

In today’s IT world, the importance of being connected, involved and having an online ‘presence’ is the bread and butter for online businesses. Digital marketing involves identifying, researching and implementing strategies for the needs of a customer. Success in this field entirely depends on the modus operandi a business can apply, and how efficiently it ...

The Life Sciences industry is relevant to various sectors, making it a multi-faceted field. But it also means that there is fierce competition in the industry. And it is not just because there are various companies in the Life Sciences industry. It is also because these businesses have to follow stringent regulations, especially in marketing. ...