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Hundreds of the world’s most successful B2B sales performance consultants for almost a decade agree: Salespeople fail to understand customer outcomes.  That means they can’t possibly understand customer value. It gets worse: After consuming scores of research studies on consumer choice, buyer psychology, and consumer behavior, one thing becomes clear.  Outcomes and value are what ...

Introduction As one of the most influential social media platform, TikTok offers ample opportunities for digital marketers and people looking for their share of the 500 million people auditorium. However, to improve content visibility on TikTok, instead of searching for the best place to buy TikTok followers, one should understand how people search for videos, what types ...

Building and maintaining trust is important to the overall success and growth of your business. As we settle into 2021, maximizing trust is a top priority for sales managers and professionals, company leaders, and entrepreneurs. Achieving a deep-seated trust among consumers toward your brand is dependent upon your ability to adapt your strategies, practices, and ...

The competitive business landscape makes it essential for brands to pay extra attention to generating awareness about themselves. But brand awareness sounds daunting, considering that you will need to beat a large number of rivals to achieve it. Still, it isn’t something that will always cost a fortune as you can manage it without burning ...

Facebook is a pay-to-play marketing platform today. Yet, notwithstanding all the fussing and moaning, marketers did when it previously turned out to be certain that free Facebook marketing was a relic of the past, they’re all utilizing Facebook to market. Why would that be? Since even as a paid platform, Facebook produces an incredibly high ...

YouTube videos can be daunting, especially if you don’t know where to start. However, once you get the hang of it, YouTube videos are a clever and easy way to promote your business. Once you have created an audience comprising of real and active YouTube subscribers, it’s all smooth sailing from there. This is because, ...

An eCommerce website is different from running a personal blog. This is because you have much to oversee. That’s why, with a Shopify website, these are the best tools for Shopify: 1. Plug in SEO If you have a Shopify eCommerce website, this should be your first app to download. Plugin SEO is an app ...

You have been involved in a car accident? Sorry. Calm down. These things do happen. At least you are alive. Now the big journey lies ahead. What are the things you should do? How do you handle the situation? Well, start by seeking immediate medical attention. Inform your lawyer to protect the evidence. Haven’t found ...