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It’s always a wise move to have savings, whether it’s from work or a small business. More so, if we invest it. The reason why we invest our savings is to let that money work for us and ensure that we have money we can use whenever there are emergency expenses. But do you have ...

Forward-thinking companies want to secure the top talent, but most of that effort goes into finding and recruiting new hires, not into keeping them once they’re hired. Even once the salary has been agreed on, the benefits have been talked over, and the opportunities have been discussed, the process should just be getting started when ...

Cross-promotion may sound like just another marketing buzzword. Only, it’s anything but. Done correctly, cross-promotion can dramatically increase your sales and lift your bottom line in your value chain. The idea isn’t new either. Cross-channel marketing is offering related products or services to your patrons. Some examples of cross-promotion are Coke promoted with KFC meals, ...

Social media platforms are the best way to promote a brand online. If you are struggling to improve your brand image then the following 5 tips can help with that. It can help you gain a wider reach and also help increase engagement on social media. Of course, this is not an exhaustive list but ...

The key to creating inclusive advertising messages that effectively promote your brand to your entire target market is having a diverse marketing department. A department that matches the diversity of your audience is. In fact, organizations that prioritize diversity in their workforce tend to be more financially successful. See what a CMO resume says and ...

It’s no doubt that the celebrity culture has always been an exciting world of fandom, entertainment, and all-things silver-screen (and T.V. now turned online streaming). For ultimate fans who are fond of collecting celebrity-themed memorabilia, nothing is more gush-worthy than getting ones that are nothing short of authentic. Only, the times have made it even ...

Marketing a healthcare facility can be difficult. You need to attract patients to come to your hospital to do justice to your investment and properly marketing your brand is the key. Today, everyone relies on the internet for information and there is a need for healthcare organizations to improve their internet marketing. Read on for ...

The COVID-19 pandemic posed many questions to the sales and marketing industry as companies faced unprecedented challenges in addressing how societal changes affected both the top and bottom line of many businesses. Additionally, as many companies transition to a work-from-home arrangement, sales and marketing departments have had to transition their workflows for optimal effect and ...