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Companies in the automotive, pharmaceutical, and medical industries use specific tools to help them manage their inventory. Without these tools, things can get hectic and disrupt the supply chain. If you want better control of your inventory, here are some steps you can take to identify weaknesses in your process and find the right solutions ...

Your marketing team is the lifeblood of your conversion efforts. Without your marketing team, your business would be hard-pressed to both find new customers and retain existing customers even if you produce excellent products. But your marketing team’s ROI or return on investment is heavily dependent on the quality they bring to the table. Want ...

Many entrepreneurs and small-business owners are constantly looking for effective ways to boost sales. Of course, there are various ways to turn your attention to sales performance — and creating compelling written content on your website and on social media is an increasingly popular strategy. According to Entrepreneur, content writing builds relationships created on trust, ...

It goes without saying that marketing strategy is now a must for the successful development of any business. And despite the rapid popularity of social media, email marketing is still an efficient way for product or brand promotion. According to HubSpot, almost 60% of respondents claim that email marketing has a great influence on their ...

Digital marketing has been very pervasive over the last few years in many different forms. Many people are still struggling to market digitally because they are overwhelmed. They don’t know where to put their money for the most effective result, and other things. Also, things are constantly changing, and new things are coming out in ...

Subscription services are the future of e-commerce businesses. As matter-of-fact as that statement sounds, it’s less limiting when you think about how subscription service models can be implemented in nearly every industry. Company leaders should explore subscription service models if they want to keep up with the evolving needs of consumers and their growing list ...

The term “guerilla marketing” has been around since 1982. Most people in the sales and marketing world are familiar with the concept. However, just as there have been substantial changes to the marketing world and how to prospect to clients in the 21st century.  Guerilla marketing has undergone many changes as well in order to ...

You might be wondering how to up your eCommerce game. Sometimes, the most foolproof ways are simple. Whether you’re planning your launch or have an existing eCommerce store, let’s proceed on how to make those sales soar. Don’t Rush to Launch Day. If you have an existing eCommerce store, then it’s best to skip ahead. ...