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How do you know if your customers discuss your brand on social media? If you’ve been tagged in your post, you’ll be notified. And what if you’re not tagged but mentioned? How can you track users’ interest in your company and find discussions with mentions of you? There is an effective method: social media monitoring ...

Artificial intelligence (AI) is ubiquitous today, and sales are no exception. Marketers recognize that AI has become part of a powerful strategy and is helping to deliver personalized messaging, which is so important when interacting with audiences. He also participates in the internal marketing structure, helps to increase income, and create an optimal sales funnel. ...

As tech companies grow and expand their business, customers start expecting more. Many customers now sign up for software subscriptions instead of installing solutions on-premises, and it’s easier than ever for them to switch to new vendors who offer better features or more competitive pricing. For marketers, the old approaches to brand and product promotion ...

Motivating salespeople is always important, but it’s even more important during this international pandemic brought on by COVID-19. There is still business out there, and salespeople can thrive, even, in this environment. Know Your Kind of Business The first step when exploring how to sell and motivate salespeople in an international crisis is to be ...

If you’ve done any research online about the automotive industry you’ll know just how diverse the field is and how many avenues there are to create a business. You have the option to go down just about any path you want and not have to worry all too much about profitability and success given the ...

If you’re running an eCommerce business in 2021, you need to have a content marketing strategy. Content marketing involves creating articles, videos, case studies, and more to reel in your target audience and improve your sales performance. In this article, we’re going to outline a few different tips to help get you started. Let’s take ...

Sell Better With Behavioral Analysis Tools There are many different behavioral and value analysis tools out there, like the Meyers Briggs and Enneagram tests, emotional intelligence tools, and others. Many people deem these assessments as helpful, both in personal and professional realms, but they can be truly invaluable when it comes to creating trust with ...

Launching a successful product is hard. But what is even more difficult is keeping up the momentum that you built with so much effort. If you have backed up your product development with current market data, it is unlikely that you won’t get a single customer. The real problem is when your audience demands surges, ...