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Since the outbreak of COVID-19, it seems like more businesses than ever before are relying on bookings to generate a profit. So, providing your customers with an easy-to-use booking system is key to increasing your business’s revenue. Thanks to modern technology, there are a lot of different booking services readily available. If your organization isn’t ...

In our last article, we took up the fact that one type of CRM administrator acts as an architect of the CRM for the company. We’re going to now go into detail with the concepts this person needs to deal with in properly setting up CRM. Working Out Company Structure As described in the last ...

Upon attending the first business event, I began to wonder what I was doing there long ago. The speaker suggested that we only move forward with what complements our feeling of purpose and passion. At the time, I was so business-driven, I thought that was nonsense. But we all make errors, and if willing, we ...

Increasing sales and creating a customer base are essential for ensuring your small business’s growth and success. However, in a competitive market, which is always the case for small businesses, those things are challenging to achieve. Besides, building customer loyalty is equally important to gaining new customers, as repeat purchases also contribute to increasing your ...

Communicating your company’s message effectively sits at the core of any marketing campaign. It’s the key to making certain your project or products can resonate with your consumers to the extent that they’re enthusiastic to engage with you. However, in our digitally-enhanced world, the best ways to connect with consumers and convert them can seem ...

As an employee, you might come across many situations where you’ll be required to provide proof of income. After all, you’re employed, right? Producing a copy of your pay stub might be the easiest way to prove your income. But things will not always go as planned, considering not all companies provide pay stubs to ...

As we continue our series on “win together,” let’s take a look at the fact that a major characteristic of winning together is the overcoming of one particular fear: the fear of transparency. Some employees fear that if they and their functions are fully transparent, they will be “seen for who they are” and easily ...

While you’ll certainly want to monitor how many website visitors you get each month, perhaps a more important metric is your conversion rate, as this will show you whether those visitors are actually becoming customers. You want to keep the number of people leaving your website without spending money with you as low as possible. ...