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Relevancy. This one word describes what Apple has done for us. iPhones, iPads, iTunes…me, me, me. Whether it’s music or a marketing message, we live in a world where we expect and demand a personalized and relevant experience. Does everyone in our sales pipeline and our customer base deserve the same monthly newsletter? Logically, we ...

When do you know a shift is occurring that will significantly alter the competitive landscape and terms of play? How can you spot the signs? Some people lead a shift and determine its direction. Steve Jobs is a good example. He engineered a series of discontinuities that not only changed the world of communication and ...

(by James White) The ability to sell is one of the most important entrepreneurial skills. Every single aspect of running a business includes sales – whether you’re buying in or trying to get a potential client to buy in. The good news is that you can always learn new skills to better your sales strategy. ...

Earning the trust of B2B buyers has become increasingly hard for sales professionals to achieve in today’s information-rich, instant-search culture. Yet it is precisely this wealth of information that creates an opportunity for those in sales to become trusted advisors. There is so much information out there, buyers sorely need someone to provide perspective and ...

We believe that salespeople are entrepreneurs within the enterprise—or, as we like to refer to them, salespreneurs. Along those lines we are now engaged in a series of Pipeliner CRM tips and tricks focused on empowering the entrepreneurial spirit of salespeople and sales managers. This post is about a vital aspect of sales target achievement: ...

57% of the purchase process is complete before buyers have their first interaction with a seller.1 This is one of the most cited statistics in the sales world these days—as if it’s some kind of big news. Wait…so you mean buyers do research and talk internally before they bring in outsiders? No way, dude! That’s, ...

Editor’s Note: Ray Wang, CEO of Constellation Research, just finished writing his new book, Disrupting Digital Business: Create an Authentic Experience in the Peer-to-Peer Economy. It’s a fascinating analysis of the powerful and disruptive changes in business — changes that touch every organization, every employee, and every person. We asked Ray a few questions about ...

Buying happens based on needs, wants, even the shiny object du jour. People buy for all sorts of reasons. Think about when you are a buyer. You bring your own viewpoint to the table, based not just on immediate need and want, but also on your past experience, your budget, and your (rational or irrational) ...