Search

In our last article in this series, I pointed out that the evangelist in the business world has all but disappeared, yet in the past was an integral factor in the success of companies such as Apple. Now, let’s have a further look at why evangelism needs to make a comeback in this digital age, ...

Sales professionals know to find and leverage differentiation. The problem: far too few know that not all differentiation is equal. Yep, differentiation is differentiated. Remember, differentiation only becomes value once a customer understands it and connects to a customer-desired outcome. It only turns into differentiated value — that moves a buying decision – when that ...

Believe it or not, generating highly-qualified leads is a challenging task for nearly every business. Though, the marketing department plays a key role in generating good leads for the sales department. It doesn’t mean that the sales team should not invest their efforts to find high-value prospects. Salespersons are always looking for some innovative ways ...

You might remember, a few years back, an author named Guy Kawasaki writing about The Art of Evangelism. He wrote about how important evangelism was to the astounding success of Apple, and other companies as well. I’m now writing not about the huge evangelists like Steve Jobs, but about salespeople. Salespeople were once the primary ...

Discouragement and failure are two of the surest stepping stones to success." -- Dale Carnegie

The key to making quota might lie in your existing network.

This Sales Tale tells the story of a presenter striking out big time!

As a business owner, it’s only natural that you will want to provide excellent customer service to whoever uses your products and services. To keep your company ahead of competitors, you should take time to analyze what type of support you have available, ensuring that your customers are well taken care of. Here are a ...