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The buying process is governed by more factors than price and solution capabilities. The customer’s psychology guides the process at every turn. It is the sales professional’s job to track those movements and address them proactively. Some of the psychological factors driving the customer’s decision-making process include: Incidental Emotions Loss Aversion Decision Context Here we ...

When it comes to making the workplace run smoothly, building a strong relationship with your employees is absolutely crucial. Employees who get on with their leaders and managers and feel that they are looked after as people rather than just workers will always tend to be more engaged, motivated, and loyal in the workplace, leading ...

How can you create evangelists within a company, and scale such an operation? It can certainly be a challenge. But as we’ve discussed in previous posts in this series, evangelism is something that can indeed be taught and learned, once people have decided that is what they want to do. Evangelists are people who go ...

In our last couple of articles in this series, we’ve talked about today’s vital need for the return of evangelists in business. Now, let’s have a look at what it really takes to become an evangelist. Inherited or Learned Skill? Are evangelistic traits only inherited? Do they only stem from a person’s genetic code? Or ...

Sales Managers dream of the second half of the calendar year so strong that it drives the numbers up, salvaging the year and ensuring robust performance.

What to look for while setting up a sales office in a new territory Setting up a new sales office can come with a number of different challenges. Firstly, the market dynamics in the new territory can be dramatically different from what you are used to in your role. Add to this the pressures of ...

Culture is a complex, ever-present, and a constant paradigm in our family units, organizations, and businesses. It determines how we act, how we’re described by others, and who we ultimately are. In work environments, employees are the perfect gauge to describe a team or an organization’s culture using only a few words. Such descriptions may ...

In our last article in this series, I pointed out that the evangelist in the business world has all but disappeared, yet in the past was an integral factor in the success of companies such as Apple. Now, let’s have a further look at why evangelism needs to make a comeback in this digital age, ...