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“Nothing happens until you sell somebody something.” That aphorism is attributed to a salesman from Minnesota whose name is lost to history, but not his product, which according to the record, was manure.  I wonder how he pitched it? For sellers, words – and word choice – are fundamental for success. For hawking manure, would you start by ...

Building your dream business has its own ups and downs. Things like creating a workflow, spending hours planning it, and receiving discouragement from others are just a few challenges you might encounter as you start. Along with this, you will have more responsibilities to handle. Starting a business is a great idea and you should ...

Account management requires a totally different toolset and skillset than the capturing of new sales. It’s vital to any company involved with sales. Account Management Defined It’s a fact that maintaining and upselling an existing account is less difficult and costly than the winning of a new account. Yet account management still requires planning, resources, ...

If there’s one thing that most of us can agree on, it would be this: the number of your customers is essential to the success of your business. It is its life force. Any successful business has a steady stream of local customers and even more potential ones on queue. The question, though, is how ...

Advice about marketing a business online is rarely without a mention of content marketing, and for good reason. In an age where the consumer is more informed than ever before, the right content can be the difference between success and failure of marketing efforts. Content marketing enables brands to build credibility, establish themselves as the ...

Cutting costs is likely to become a necessity when running your own business, allowing you to spend less on the necessary regular business expenses and freeing up more funds to invest in company development and growth. However, just like your necessary personal expenses, it can often seem like there’s little choice but to pay those ...

A Leadership Development Plan (LDP) is an integral part of leadership development. Leadership development involves leadership skills enhancement to aspiring and potential leaders. The detailed, systematic, and flexible plan sets and tracks your professional and career advancement towards higher leadership roles. Importance of LDP in Career Advancement A Leadership Development Plan leads to heightened total ...

I’ve always been an avid reader of selling books and today, electronic media has dramatically increased our ability to stay sharp through books, posts, blogs, and the like. No excuse for being uninformed. But truthfully, my most impactful sales knowledge has come from real experiences, real colleagues, and real clients. Hold that thought and ponder ...