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All companies stick to the motto that it’s all about the customer. While this term is usually used in marketing, it inevitably plays a huge role in the sales of every business. Therefore, understanding the needs of your customers and developing long-lasting relationships are crucial in today’s competitive landscape. Talking about this leads us to ...

When people go online in search of a solution to their problem, they don’t want to spend days looking for a service that will meet their needs. Most simply shortlist a few services that catch their eye and opt for the one that feels right. This decision often comes down to which service is presented ...

We’re all familiar with The Buddha. Born somewhere in the vicinity of 500 BC, he developed a following that today boasts 10% of the world’s population. And while his teachings provided countless gems of true wisdom for us all, there’s one quote that has always captivated me. “The mind is everything. What you think, you ...

When we encounter unexpected disasters, we often hear words like, ‘I told you so,’ and ‘Give it Up. It’s time to quit!’ But ask yourself, ‘What will that accomplish?’ Not much! During times like these, it’s best to permit yourself quiet time to review what led up to the seeming disaster, how you might revise ...

From coordinating with the vendors to managing logistics, event planners juggle many responsibilities to orchestrate memorable experiences for their clients and attendees. Whether it’s a corporate conference, a wedding, or a charity fundraiser, event planners will do whatever it takes to bring their clients’ vision to life. To ensure everything runs smoothly, event planners are ...

What is a salaried employee, the latest relevant changes in legislation, payroll services for calculating work hours, and interesting facts about salary vs. hourly pay?  The Fair Labor Standards Act defines a salaried employee as someone who’s paid a salary, or set amount of compensation, on a fixed basis. A minimum amount of compensation is guaranteed ...

In 2024, the integration of social media marketing strategies into online sales platforms has become increasingly crucial for businesses looking to drive sales and enhance their market presence. As e-commerce competition intensifies, particularly on platforms like Amazon, companies are finding innovative ways to leverage different social media channels to attract and retain customers. This report ...

New businesses often have a lot to deal with. Aside from establishing your business as a legal entity, you must make yourself known to your target customers and build credibility. One effective way to achieve these goals is digital marketing. In 2023, there were around 5.4 billion internet users worldwide. This number presents the vast ...