Every industry suffers from cyberattacks. There could be many ways that a business undergoes financial losses due to cyber threats like DoS, phishing, malware, SQL injection, and more.
Digital marketers are no exception to cyber threats as well. Not only do they need a Virtual Private Network (VPN) to protect their online activity, but to continually adapt to gain advantage over their competitors.
Over the years, VPNs have emerged to be not just any other online privacy tool, but it has become a part of every individuals’ daily work life.
In this guide, I’ll be telling you exactly why digital marketers or other marketing professionals must use a VPN and the reasons behind it.
7 Reasons why Marketing Professionals Must Use a VPN
Here are some of the reasons why any internet marketer must use a VPN. The list could have been too many, but I’ve tried to only discuss important points.
1. Advance Online Security
VPN is an advanced online privacy tool that can protect your online data within a 256-bit encrypted tunnel. Being a marketer, you would always want to protect sensitive data like personal details, passwords, customer information, or company files.
A VPN will make sure to secure your information from malicious and phishing websites. It prevents you from hackers or any kind of cyberattacks, especially on vulnerable operating systems like Windows.
Thankfully, most VPN services are compatible with Windows operating systems, so you won’t have to search too hard to find a good enough VPN for your needs. In fact, you can even get away with a good free VPN for Windows because as a marketer, you’re probably not going to have huge bandwidth or speed requirements.
So, even with bandwidth limits that free VPNs generally impose, it shouldn’t pose any problems in your marketing activities.
2. Improve Organic Rankings
If you’re targeting the international market, with the help of a VPN you can search organic search results for any country on any particular keyword.
For example, if you’re targeting a particular set of keywords in the UK and you’re available in the US, you can connect to a UK server in a VPN and can find pages that rank on it in Google search results.
It can help you optimize your clients’ website or a target page. You will know precisely the search intent of a user when searching for a keyword.
3. Matching Your Competitors
You can actually match your competitor’s strategy in every way possible. You would need to know who’s at the top of the list in the given niche and location. You should know what type of ads they run in multiple countries and what strategies they are implementing.
This way, you can close the competitive gap between your rivals. One way you can do that is by changing your actual location and maintaining anonymity online by using a VPN.
You can change your actual location and study your competitor’s strategies in that particular country like their ads campaign, pages they rank for, and so much more.
4. Effective PPC Campaigns
There’s no doubt that VPNs give you more accurate SERP results. You can run an impressive PPC campaign by looking into the ads that are displayed on SERPs in many different countries.
It can generally improve your ad copies. It is kind of more effective if you’re a small company and is on a tight budget. This is the best you can do to run an effective campaign and maximize revenues.
5. Safe Remote Working
Due to COVID-19, many organizations have moved towards remote working that has helped them to reduce cost and avoid spreading the disease even further.
One aspect of this pandemic has indeed resulted in the surge of cyberattacks. Employees working from home have become an easy target for hackers.
They can easily exploit their network because there’s no proper prevention from these attacks nor do these businesses have large IT budgets to deal with such an issue.
The most affordable solution for all employees is to use a VPN to secure their important data and keep their internet private.
All of your internet data will remain through an encrypted tunnel which remains impossible to decrypt even for a skilled hacker. That’s the least we can do.
6. Making YouTube Advertising Effective
YouTube is the most visited website in the world. YouTube advertisement even got higher attention i.e. 62% when compared with TV ads i.e. 45%.
If you’re targeting your online market through YouTube advertisement, you better need to study the ads that are shown in that country.
Now, you don’t have to be physically present in that country, but rather buy yourself a VPN that will change your location. Then, you can check which ads are viewed most by your target market.
It will help you devise your strategy accordingly and will help in improving your conversion rate.
7. Faster Link Building
Google considers quality backlinks an important factor in rankings. Therefore, producing great content and a lot of people linking to it give a positive indication to Google.
But if you have multiple domains that you’re working for, and want to link all of these domains to one website. You won’t be able to do it because you will either be shadowbanned or your link will be removed.
The reason is that these websites will detect your IP address. If you link multiple domains with the same IP address, the risk of getting your profile banned increases.
To avoid that, you can use a VPN or buy proxy to change your IP address whenever you post a link to the website.
A VPN has become a part of every professional’s work life. It has even become a part of their normal daily routine apart from their work life.
For example, a VPN can be used to unblock websites that are otherwise blocked in your country. Netflix is a perfect example because its content varies from one country to another. A VPN helps in accessing each Netflix country’s library.
Not just that, a VPN helps in getting a reasonable and discounted air ticketing price as well. With all of that, it offers complete online protection which is above all other benefits.