The year 2020 was nothing like this generation witnessed before. The beginning of the year brought along some unsought and unexpected changes without a warning.
We saw ups and downs in the market and uncommon changes in consumer behavior. First, the consumers stocked up for the pandemic and then very easily shifted from making offline purchases to online purchases.
The changes have drastically affected how we will see the future of marketing. Based on changed consumer behavior, the SEO trends of marketers in 2021 will change as well.
Followings are the biggest SEO Trends of 2021 for Marketers:
1. Get the most out of Local SEO
According to a report conducted by Chat Meter, there is an increase of 900% in the google searches that include “near me” and “today/tonight”.
Due to the havoc that came along with Covid-19, Local SEO increased by leaps and bounds.
Thus, the reports claim that Local SEO is going to be a big trend in 2021.
Not only that, around 46% of searches on Google are based on Local SEO.
If you haven’t already started with improving your Local SEO, begin with creating a Google My Business Account, and then invest in acquiring local keywords.
You can up your Local SEO game by creating relevant content based on location-specific interests.
2. AI is going to have a lasting impact on the future of SEO
The technology that is going to prove essential to the future of SEO is AI and it will be mainstream in the year 2021.
It has already made its prominent place in the market. According to Data Prot’s recent report, 37% of companies have already accepted AI with open hands.
Even though it was in the market since 2018, this technology has gained the attention it deserved in the tough times of this pandemic.
With AI, companies are able to successfully augment their keyword research. Not only that, they are also able to create content that resonates with the audience and make a solid digital presence on all platforms.
3. Make it easier to navigate your business website through a smartphone
There are around 3.5 billion people who use smartphones in today’s world. To add to that, 96% of these users take the help of Google whenever they have to make an internet search.
If these statistics are not enough for you to give your users a mobile-friendly service, I don’t know what will. But here’s one more just to give you a deeper insight.
According to Web FX, 61% of consumers are willing to buy from mobile-friendly sites. In such cases, it is a necessity that you give your best in making your website accessible on phones.
These are the steps you should adopt –
- Invest in a chatbox or excellent customer support.
- Focus more on your website speed.
- Try to make your web designs simple so they are easy to load and use.
4. Pay more attention to video marketing
If you are not already aware of how big the video market is, let me introduce you to some facts
The number of viewers watching video content on YouTube is over a billion and more than 1 billion videos are played on YouTube on a daily basis.
And mind you, this whopping number doesn’t include other platforms like Facebook, Instagram, Twitter, and others.
According to WordStream, 82% of users on Twitter are habituated to watch video content on the platform daily.
This makes video content the most used type of content in today’s world.
In 2021, businesses are going to take advantage of this trend more than ever. Here are a few points that you must consider:
- The beginning of the video should be engaging. Otherwise, the user will not stick around to watch the rest of it.
- Tutorial/Demo Videos are in rage right now.
- Focus on making your videos more informative and fewer sales.
- Post SEO optimized videos.
5. Create Relevant Content
Relevant content in any form (written, video, audio, animated) is always useful to any business.
2021 will be the time where more and more businesses will start creating interactive content that will help to create a strong bond with the customers.
According to OptinMonster, 92% of B2B companies are already investing in content marketing.
A solid content with added visual aids and strong headlines is your way to rule 2021.
If you are really looking forward to upping your SEO game in 2021, you can look for the best SEO company in India and research further on the search results.