It’s no secret that contractors must be visible online to attract new customers. In fact, according to a recent study, 97% of consumers use the internet to find local businesses.
If you’re not ranking in search engines, you’re missing out on many potential businesses. Fortunately, there’s a lot you can do to improve your SEO and get in front of more prospects.
In this guide, we’ll cover the basics of contractor SEO . We’ll give you tips on optimizing your website and content for search engines, so you can attract more visitors and get more leads.
How SEO can Benefit Your Contractor Business
Contractor SEO is optimizing a website to rank higher in search engine results pages (SERPs). Optimizing your site for search engines can increase your visibility in SERPs, leading to more website visitors and, ultimately, more business.
There are many benefits of SEO for contractors, including:
- Greater Brand Awareness: When your company’s name keeps appearing in SERPs, people will become more aware of your brand and more likely to do business with you.
- Low-Cost and High ROI Marketing: Unlike paid advertising, which can be expensive and may not always result in increased website traffic or conversions, SEO is a relatively low-cost way to increase your visibility in SERPs. As SEO targets users actively searching for the products or services you offer, it also has a high ROI.
- Bigger Competitive Edge: It’s expected of large firms to invest in traditional marketing tactics. But, if you’re a small contractor business, you can use SEO to level the playing field and compete against these larger firms. Your goal should be to outrank your competitors in SERPs, which can be achieved by investing in SEO.
SEO for Contractors: 5 Easy Ways to Boost SEO:
SEO can be complex, but there are a few easy ways to get started with contractor SEO. Here are five tips to help you optimize your website and attract more leads:
Review and Audit Your Site Content
One of contractor SEO’s most critical aspects is ensuring your website content is relevant and keyword-rich. Take some time to review all of your site content, from your homepage to your blog posts. Make sure each page contains relevant keywords and that your content is up-to-date.
When writing new content, be sure to focus on quality over quantity. Rather than stuffing your pages with keywords, write naturally and focus on providing valuable, informative content.
Make Your Page Titles and Meta Descriptions Search-Friendly
Make sure your page titles are unique and include relevant keywords. Your meta descriptions should be appealing and also include relevant keywords.
You must add a CTA (call-to-action) to your meta descriptions, as this will encourage people to click through to your website. For example, you could include a CTA like “Click here to learn more about our services.”
Update Image Alt Text
We all know that Google is great at reading text, but images are one thing that its algorithm has a hard time understanding. That’s why it’s important to use image alt text, a short description of an image that tells Google what it is.
Image alt text like “image” is not helpful and should be avoided. When writing image alt text, focus on accurately describing the image. For example, if you have an image of a contractor working on a roof, your image alt text could be “contractor repairing a roof.”
Claim or Update Your Google Business Profile
One of the most important things you can do for your contractor SEO is to claim or update your Google Business Profile. Why? It’s because stats show that 64% of buyers have used GBP to find businesses’ contact information.
Make sure your profile is complete and accurate, and include as much information as possible.
Actively Build Citations
Citations are mentions of your business name and address on other websites.
You can Google “top contractor directories” to find a list of contractor-specific directories where you can submit your business information. You should also ensure your business is listed on major directories like Yelp and Angie’s List.
SEO allows contractors to be found by those looking for their services in their local area.
- While there are many marketing strategies contractors can use to help with their business, SEO should be a key focus as it offers long-term benefits.
- The benefits of contractor SEO include greater brand awareness, low cost and high ROI potential, and a bigger competitive edge.
- To get started with contractor SEO, review and audit your website content, update your page titles and meta descriptions, add image alt text, claim or update your Google Business Profile, and actively build citations.