The average person sees around 5,000 advertisements a day. Whether it’s online, on a billboard, on the radio, or on television, we’re inundated with marketing techniques from the moment we wake up until the moment we fall asleep.
People have adapted. You probably don’t feel like you see 5,000 advertisements a day because you’ve learned to tune most of them out or ignore them. That might give you a little more peace if you’re just an average consumer, but it’s often frustrating if you own a business or work for a marketing department. Your job is to advertise your business and/or product in a way that will get noticed, but run-of-the-mill advertising just won’t cut it anymore.
So, what does work? Humanization. Think about what you like to see from a company. Things like thoughtfulness, technique, logic, and research can go a long way when it comes to how you can connect with potential customers.
When your business lets people in, it feels more like a friend talking to them, rather than a business talking at them. Being more human in your marketing strategy is a great way to combine several different techniques to get the job done. Let’s look at some ways your sales strategy can feel more human in nature.
Getting Personal With Pictures
One of the best ways to make your sales strategy seem more human is to show off the actual humans that run your business! Think about it this way: would you feel more comfortable buying a product from a person or a computer? What if you have questions? What if you just want to know more? Showcasing your employees on your website and on social media is a great way to personalize your business and help potential customers to feel more comfortable when they work with you and buy from you.
Plus, it’s a win for your employees, too. They’ll feel more valued knowing what an asset they are to the company. Happy employees who feel appreciated are more likely to be more productive and have longevity with a business.
Showing pictures and videos of your employees (either headshots or hard at work) gives people a “behind the scenes” peek at your business. When you let them in, they’re more likely to give you their trust. It can make the difference between someone choosing your business over a competitor.
Strategize With Social Media
Most businesses know the importance of a good social media marketing strategy. But it’s equally important to make sure you’re using your social media platforms the right way. Most companies have a social media presence but use it the wrong way by trying to immediately push or sell a product, or not engaging with their fans and followers.
Engagement on social media is huge. After all, it’s designed for you to be social! That includes businesses. Social media, on its own, is a great marketing tool because so many people use it. In 2018, businesses across the globe spent over $150 billion on social media advertising to get their advertisements viewed. While having a budget for social media is great and traditional “pay per click” ads can work, you’ll be missing a huge opportunity if you don’t take advantage of the humanistic side.
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