Nowadays, it is easy to earn money online ‒ thanks to e-commerce.
However, the challenging part of this kind of business model is that you will need to process orders, store and pack and deliver the items, confirm payment, and many more. Luckily, there is one online selling scheme that will not require you to store inventory in a warehouse ‒ dropshipping.
If you would like to give dropshipping a try and generate lots of sales from it, here are some tips:
Use Professional Product Images
Any decent guide to dropshipping will tell you that the most important aspect of your online business is product images. Since your customers cannot touch or feel your products, their only basis would be your photos.
Unfortunately, many e-commerce business owners still take poor product images.
So if you have the budget, the best route to take is to hire a professional product photographer. This ensures that you are producing high-quality product images that will entice customers to buy from you.
On the other hand, you can DIY your product shoot as long as you have the right space and equipment. It does not have to be fancy, as there are now smartphones that boast a DSLR-like camera.
What’s important is that you take a photo of your product from different angles, as well as an image of how your product is supposedly used.
Provide Accurate Product Description
Now that you are able to attract your prospect’s attention using a professional product image, the next step is to compel them to buy with your product description.
First and foremost, your product description should specify your product’s dimension, like height and weight. Second, you should describe what your product is and what it can do. Third, and the most important, you should inform your potential customers about the benefits that your products can bring to them.
For example, you are selling a mini rice cooker that allows a customer to cook the “perfect” rice. And the best part about it is that your customers can focus on doing other household chores without worrying that the rice will burn.
Last but not least, provide a call-to-action at the bottom of your product description. That way, your prospects will know what to do should they decide to but your products.
Have Consistent Pricing
Here’s the thing: A dropshipping business owner earns a commission for every product he or she sells. The amount will depend on a product’s retail value.
Nonetheless, this should not prompt you to price your products way beyond the manufacturer’s suggested retail price (MSRP).
For instance, if your mini rice cooker has an MSRP of $130, then you should sell it at $130. After all, you get to acquire an item straight from the manufacturer at a lower price.
However, if you are dropshipping from a retailer (meaning the product’s price is already marked up), then you need to scour the Internet on how much an item is sold. So, if you see that your mini rice cooker is sold between $130 – $150 on Amazon, then you can sell your item at around $140.
Bundle Your Products
Bundling your products is one of the best ways to boost your dropshipping sales. That’s because it allows you to command a higher price.
For example, you can bundle your mini rice cooker with an electric kettle, and then sell it for $300.
Doing so allows you to increase your average order value. More so if your customers get to add and compare the individual prices of each product.
And when you improve the value of what you are selling, you make customers happy. Hence, they are more compelled to make a purchase. As a result, you get to generate more revenue.
Mind you; this is the same strategy that shopping channels use to sell their products.
Offer Free Shipping
Other than product bundling, you can boost your dropshipping sales by offering free shipping. However, it is advisable to offer it for customers who were able to purchase a certain amount. Say, free shipping for $500 worth of purchase.
Keep in mind that extra shipping cost is one of the many reasons buyers abandon their online cart. Hence, providing free shipping is one way to salvage this cart abandonment and increase your revenue.
Not mention that this is a creative way to encourage your customers to buy more. That way, you are also giving your average order value a boost.
Offer Exceptional Customer Service
Keep in mind that your customers are unaware of the third person (supplier) involved in the entire process. Hence, they will always contact you in case they have queries of issues.
That’s why it is important that you are prepared to provide excellent customer service. This includes answering customer queries, ensuring the delivery status of their products, and guiding them on how to make an online purchase.
But to make it a bit easier for you, it is advisable to set up an FAQ page on your e-commerce website. Doing so helps your customers find immediate answers and trust your business.
Be Active Daily
Just because dropshipping is an online business, that does not mean that you should not exert any effort to make it grow.
While you do not need to spend eight hours a day, you need to spend at least an hour to monitor how your e-commerce store is doing. This can include processing orders, dispatching orders for delivery, processing payments, and many more.
In relation to this, there is no need to do everything manually. In fact, there are tools that can help you automate repetitive tasks, such as receiving orders and forwarding them to your suppliers or manufacturers.
You can also hire virtual e-commerce assistants to do menial tasks, such as confirming payments.
Have Additional Suppliers on Standby
Oftentimes, you will encounter a supplier who would tell you that their items that you dropship are out of stock.
It is moments like this when you should have a list of suppliers. That way, when on supplier runs out of stock, you already have a backup plan.
Doing so allows you to prevent the following:
- Disappointing your customers because their preferred product turns out to be unavailable.
- You are losing out on sales because you need to issue refunds.
- You are losing your customers’ trust.
Advertise on Social Media
Of course, there is no use having an online store if no one is aware that it exists. And what’s the best way to promote your dropshipping business?
Social media advertising and marketing!
For one, social networks possess tons of user data, which you can leverage to run targeted ads. This ensures that your ads will only appear on a newsfeed of someone who is likely to buy from you.
Moreover, social media is a great platform to connect with your customers on a more personal level.
If you want to learn more about how you can leverage social media for your dropshipping business, Matt Ellis has a succinct post about it.
The key to being successful in dropshipping is to sell something worth buying. From there, you can make do of what you have to promote your products and generate revenue.