The online world is filled with an endless variety of businesses all trying to sell their products or services on their websites. The way to be successful is to find a way to stand out from the crowd. You can do this by figuring out what other companies are not offering their customers and offering it to yours.
One of the best ways to make a direct connection to your audience is through a webinar. Whether you are demonstrating a new product, giving instructions or sharing new ideas, a webinar is a great way to get one-on-one with your customers.
Your goal is to increase your conversion rate, thereby boosting your sales. The way to do that is to create a sales funnel system that brings interest back to your site. You can garner a lot of interest and market share with a purposely designed marketing webinar.
It doesn’t matter whether you are using a standard hosted website or an eCommerce sales funnel from ClickFunnels, your webinar content has to be up to snuff to work well as a means of generating interest.
The key to creating an effective and informative webinar is to take your time. You will need to plan out your content and the direction of your production. Make sure that you rehearse before you go live and remember that you will get better the more webinars you host.
Promotion
There is no point in putting the time and effort into creating a winning webinar if no one is going to see it. You should start promoting your upcoming webinar at least two weeks in advance. Make it easy for your page visitors to register for your upcoming event.
You can start posting teasers and ads on your social media page about a week away from your webinar date. This is a great opportunity to gather email and contact information from your visitors so that you can follow up with promising leads.
Quality Content
Even if your webinar is well-attended, it won’t do your business any good if the content isn’t informational and entertaining. A webinar is your opportunity to promote your professional brand and your product or service in a way that makes users come back to your site again. If your webinar appears to be amateurish or disorganized, users will lose interest and confidence quickly.
You need to create a well-paced and richly informative script that you can easily follow through your whole webinar. Repeated compelling messages can be added to your content to keep your viewers interested in what you are showing them.
Create Interest
Nothing sells a product or service faster than a sense of urgency. Let your customers know that you are offering them a bonus in some way, whether it’s through a discount or a limited time offer.
Make sure to use attention-grabbing headlines to lead your customers through the content. Advertising your webinar as a “nearly sold out” event can help you fill some of your spaces.
Follow Up Plan
When you are designing and creating your webinar, you should already be thinking about what to do after it’s all over. Take the opportunity to gather customer information during the registration process and then make a marketing plan.
Add participants to your regular email list and make sure that you follow up with them within 24 hours of the webinar’s completion. This is your chance to get some great feedback that can help you design your next webinar.
Conclusion
A webinar is a perfect way to create a more one-on-one bond with your customers. That connection can help you to secure more conversions by putting together a sales funnel that lets you track your webinar activity and grow your business with your customers in mind.
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