For some businesses, a sales slump accompanies winter’s short days and chill. You don’t have to accept that as the default, however.
Try some of these tips to help you pivot your sales techniques and grow through the winter. From a foundation of adequate insurance from one of the best business insurance companies to a focus on meeting customers where they are, you can make this winter your best one yet.
#1: Foundation of Insurance
Business insurance isn’t optional if you want to set yourself up for resiliency. Hundreds of potential problems could cost your company so much money that you can’t stay in business. Insurance helps mitigate those costs and can make the difference between losing your business and rebounding.
Business insurance typically covers your business liability and property. Cyber insurance is becoming more critical as more businesses rely on web-based sales and information storage. Commercial car insurance is necessary if you use a car for business purposes.
#2: Offer Services and Products That Reflect Customer Needs
In the winter, customers may have different priorities than during other times of the year. To be great at sales, you must understand how your customers change with the seasons. For example, they may be less inclined to go out. So, market to them so they can shop and use what you have inside.
People often focus on health and wellness at the beginning of a new year, so highlight how your business can help them reach their goals.
Don’t stick to your usual marketing if your customers have shifted to a different way of thinking because it’s cold out, and the days are shorter.
#3: Host Holiday Sales
Whether it’s a New Year Sale, a President’s Day Sale, or a Valentine’s Sale, take advantage of special days to attract customers to a good deal.
You don’t even need a holiday to create a winter sale anytime during the winter months. You can call it a winter sale or make up a reason to celebrate and sponsor a sale.
#4: Encourage Your Audience That Now Is the Time
If you go into coast mode during the winter, your audience will, too. Your effort and urgency can spur your customers to keep shopping with you even during the winter.
It’s easy to blame the customer for sales slumps, but you should turn to introspection and make sure the problem doesn’t start with your approach.
#5: Gather Information From Your Customers
The more information you have, the more you can pinpoint customer needs and styles. If you’re going to request surveys, make sure you incentivize completion. Whether it’s a discount code, a free product, or a sweepstakes, you need to offer something to those who are willing to share their information and insights.
You can strategize new products, services, and marketing approaches with the information you gather from surveys or other avenues. The better you analyze customer feedback, the better you’ll know your customers and be able to build loyalty.
With a renewed vigor for improving sales during the winter, you can get out of the slump and make the cold months some of the best for your business. Make sure you start with a foundation of adequate insurance and then boost your sales with promotions, new products, and excellent marketing.