Nowadays, there’s a tool for everything. Do you want to improve your SEO? Then use Yoast. Do you want higher conversion? Then check out Unbounce. There are thousands of different options out there.
The problem isn’t the right software for your business and marketing needs; the issue is figuring out which one to go with.
That’s why we put together this list of five awesome pieces of software that are easy to use, affordable, and an excellent component of any marketing strategy.
Email marketing is an essential part of any business. Out of all the other forms of marketing, it has the highest ROI—44:1. That means for every dollar you spend, you can generate about $44 in return.
MailerLite is an overall excellent email marketing tool with all of the same features as the biggest names out there, like MailChimp and AhRefs, at a fraction of their cost. That even includes automations, landing pages, forms, list segmentation, and a free plan for up to 1,000 subscribers. You can’t beat that.
2. A VPN
You may have heard about VPNs for their role in greatly enhancing cybersecurity. What you might not be aware of is that they are excellent marketing tools.
Aside from hiding your IP, so your competition doesn’t know you’re tracking them, you can also use VPNs to get organic search results in different markets around the world to help refine your campaigns. No matter which VPN you choose, be sure to take advantage of VPN free trial offers to find the best fit for you.
Buffer is hands-down one of the best and most affordable social media management (SMM) solutions out there. Plans start at just $15/month and include up to 8 social accounts across all the leading social platforms.
Buffer is super convenient and also an effective place to track engagement from your users and schedule posts for later.
Ubersuggest is SEO software from the industry’s brightest star, Neil Patel. With Ubersuggest, you can not only do an effective SEO audit and get actionable insights, but also conduct keyword research, competitor analysis, and get marketing insights from Neil’s team.
While it’s not the most robust SEO tool, it covers most of the basics in a very user-friendly package making it an excellent addition to any marketing toolbelt.
Even if you end switching to other SEO software, stick around on the mailing list because you’ll get tons of helpful tips that even pro can benefit from.
Crello is graphic design software with both a free and very affordable pro plan. With it, anybody can easily create stunning images, infographics, posters, animations, and more.
It’s also designed specifically with social sharing in mind making it a great way to spice up social campaigns.
Crello also has an excellent blog and tutorial section to help you find styles and formats you can experiment with on your social, web, and email channels.
Five Excellent Tools You Should Start Using Now
This list, of course, doesn’t cover everything. There is still a lot of other great software out there. However, these five tools form an excellent and affordable foundation that you can use across all aspects of your marketing campaigns.
Best of all, they each include either free trials or free plans so you can get behind the wheel and see how well they work for you. Enhance your marketing strategy and start using them now!