When most people are shopping for a product of any kind, their first stop is to check online. They will not only look at the offerings from a couple of different companies, but they will also look at online reviews. Not only do they read them, but they trust them.
In fact, many people trust these reviews as much as recommendations from their friends. As a result, if you want to build trust and get more customers to choose your product over your competitors, having online reviews is very helpful.
While it would be lovely if every satisfied customer left a review, this isn’t the case. Thankfully, there are a few things you can do to give yourself a better chance of getting more online reviews. With that in mind, this article is going to go over some great ways to get more online reviews to build customer trust.
Find Ways to Rank Higher On Search Engines
The first way to get more reviews is to get your product, service or site in front of more people. One of the best ways to do this is by ranking higher on search engines. This is traditionally done through search engine optimization (SEO). This often involves including certain phrases or keywords in your content that people often search for. You can handle this SEO yourself, or hire companies who can assist you. Whatever method you decide to use, being able to rank higher on Google could help encourage a greater number of reviews.
Ask for Them
While you might think you need some trick or specific way to get people to leave you reviews, sometimes the best way to go about it is to ask. Simply asking your customer to leave you a review can generally have good results. Using calls to action has been shown to be very effective. In addition to simply asking for a review, you should be sure to ask at the right time. You want to ask when they are most motivated. This could be right after the product is delivered, or about a week later so they have had a chance to try it out.
Offer an Incentive
There is no doubt that people like free things. Whether it is large or small, people respond well to free incentives of any kind. As a result, if you want to get more reviews, consider offering an incentive to those who leave you one. This could be a small gift, a discount code, deals on certain products or services, or whatever else you feel your customers would prefer. If people know they will get something of value in return, they will often be willing to leave a review.
Share Positive Reviews
Another helpful idea is to share positive reviews. You could share them in video content, on your website or even on your social media pages. If people see positive reviews or testimonials being shared, they may be more likely to leave their own or remember how good your product or service was.. It also helps these customers be more comfortable with your company as showing off positive reviews paints you in a good light.
Make the Review Process Simple
If you want people to leave more reviews, you need to make the process very easy. It should take no more than a couple of clicks from your website for someone to be able to leave a review. Preferably, there should be a direct link or the ability to leave a review should be on your homepage. After purchase, sending people a link is also a good idea. The longer it takes a person to leave a review, the more likely they will abandon the process.
Any of the aforementioned methods are great ways to garner more online reviews, which can help build customer trust. While building trust without online reviews is possible, they make it a lot easier.