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5 Actionable Strategies for Dealing With Inflation
Blog / Marketing / May 2, 2024 / Posted by Melanie Musson / 17

5 Actionable Strategies for Dealing With Inflation


If you’re like many small business owners, you may be worried about inflation and its impact on your company. Inflation affects every aspect of the economy, but there are steps you can take to minimize adverse effects and continue growing despite tough times.

From protecting yourself with a commercial general liability insurance policy that will allow you to bounce back following unexpected events to diversifying your products, we’ll explore actionable strategies for growth during inflation.

#1 – Get Better Insurance

Many business owners know they need better insurance but they’re not sure how to go about getting it. It doesn’t have to be a mystery. All you need to do is talk to an insurance agent and a few fellow business owners to understand exactly what your risks are and how best to mitigate them and protect yourself from their consequences.

General liability insurance is the cornerstone of commercial insurance. It protects you from lawsuits, injury expenses, and the impact of product failures.

Once you have adequate general liability coverage, you should consider coverage from one of the best commercial car insurance providers if you or your employees drive for work. Cyber insurance is another critical type of coverage, especially if you run your business online and store sensitive information online.

If inflation is impacting your business and your profit margins are decreasing, one event could shut your company down. With insurance, you’ll improve your chances of bouncing back.

#2 – Diversify Your Products and Services

During inflation, customers may need to cut back on their spending. Perhaps they’ll decide they don’t need a product or service anymore. But often, when they cut back on something, they end up needing something else.

The secret to choosing the right products is to consider how to meet your customers’ needs before they even realize what they need. Then, when they’re looking for something specific, you’ll already have the product or service they need.

#3 – Build Networks With Suppliers

Your suppliers are facing the same economy as you. They’re shifting their offerings, charges, and availability. Be willing to work with several suppliers to achieve seamless product transitions if one company stops production.

Building relationships can also help you obtain and stock new products when diversifying your offerings. With inflation, you need to be able to shift course to provide seamless service to your customers when the economy makes that a challenge.

#4 – Set the Right Price for Products and Services

Your costs are changing constantly, and you can’t charge what you did five years ago, in most cases, and remain solvent in today’s economy. Pricing your products and services right requires you to keep tabs on the changes in your costs as well as the changes in how much it costs you and your employees to live.

Try to avoid drastic price increases. Instead, increase prices a little at a time. If your costs decrease, you can also pass those lower costs to customers, and that will help you maintain customer satisfaction.

#5 – Use Software That Streamlines Your Processes

Chances are, you can streamline your work. Automated business software can revolutionize your productivity. There are fantastic software products available and when you find one that’s a perfect fit for your company, you can keep on top of your inventory, manage your orders, and get things shipped or provided in a timely manner.

Your best resources to finding the software that’s best for your needs is to talk to others with similar types of businesses and find out what works for them.

By adopting these strategies, you can increase your chances for growth despite inflation. When you do well despite challenging economic times, your confidence will grow, and you’ll be ready to continue growing when the economy improves.

About Author

Melanie Musson, a published insurance expert, is the fourth generation in her family to work in the insurance industry. Over the past two decades, she has gained in-depth knowledge of state-specific insurance laws and how insurance fits into every person’s life, from budgets to coverage levels. She specializes in autonomous technology, real estate, home security, consumer analyses, investing, digital security, and business finance.


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