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2024 F&B Tech Startups You Need To Watch Out For
Blog / Marketing / Jun 14, 2024 / Posted by Sales POP Guest Post / 25

2024 F&B Tech Startups You Need To Watch Out For


The food and beverage industry is an oversaturated market. Because of its rapid evolution, technology plays a crucial role in shaping the industry. That’s why more F&B tech startups are emerging to push the boundaries with modern solutions and elevate people’s food and beverage consumption.

Today, many F&B tech players cater to the growing demands for sustainability, efficiency, and personalized experiences. In this article, we will highlight some of the best newcomers in the industry.

Keep reading below if you’re an avid foodie or an aspiring entrepreneur looking to launch your startup one day.

Best F&B Tech Startups To Watch Out For

The following are some of the best companies in the industry today.

Chef Robotics

Chef Robotics, a startup from San Francisco, California, was founded in 2019 to address the need for increased production in the food sector. They employ artificial intelligence (AI) and robots to streamline the preparation processes within the food service and production industry. Their solution aims to increase efficiency, boost productivity, and reduce labor costs.


Lunchbox is a startup in New York City that was founded in 2019. This company provides restaurants with a modern ordering system designed to enhance their revenue. Their platform integrates various features to simplify different processes.

These integrations include loyalty programs, third-party order aggregation, and custom native apps, providing seamless solutions for restaurant owners and customers for more straightforward interactions and transactions.


Mori is a food technology startup from Boston, Massachusetts that provides a novel solution to extend the life of perishable foods. Founded in 2016, this company employs a preservation method that uses a silk protein-based protective layer to slow down the spoiling process. Their solution aims to reduce food waste and enhance sustainability.

Bowery Farming

Bowery Farming is an agricultural startup founded in New York City in 2015. It uses advanced automation, vision systems, and sensors to provide an incredible solution for growing and tracking plants.

This company provides incredible accuracy for monitoring crop health in every stage of its growth, from planting to harvest. Their solution aims to optimize growth conditions and yield without the geographical constraints of traditional farming.


Snackpass is a social commerce platform founded in 2017 in San Francisco, California. This startup aims to transform the traditional food pickup service by providing a unique twist to the entire experience.

Their solution focuses on mobile order pickup from local restaurants and encourages group experiences by providing shared rewards, gifts, and even a social activity feed. They aim to make the entire process more streamlined and engaging to users.

Ready Burger

Ready Burger specializes in offering affordable plant-based burgers through an exclusive online platform. This company was founded in London, England, amidst the global pandemic in 2020.

It leverages a self-owned website and other digital channels to cater to the growing market seeking sustainable and budget-friendly meal options.


Meati is a revolutionary startup from Boulder, Colorado, founded in 2015. It specializes in plant-based culinary solutions, offering fungi-based steaks that mimic traditional meat in texture and taste. However, its products are made from natural, minimally processed ingredients. This company caters to the increasing demand for sustainable and vegan food options.

BetterMeal AI

BetterMeal AI is an incredible startup focusing on the intricate relationship between food and health. This company, formed in 2020 in California, offers personalized nutrition programs that are both efficient and affordable. It uses AI technology to identify foods that support gut health on a molecular level, targeting and potentially alleviating conditions like thyroid disease and type 2 diabetes.


Hungryroot is a startup from New York City founded in 2015 that offers a personalized grocery shopping experience through AI. It delivers groceries and recipes that align with customers’ individual tastes and dietary needs, allowing them to make healthier choices while managing their budgets efficiently.


Frubana is a B2B startup from Bogotá, Colombia, founded in 2018. It operates an online platform that helps simplify the supply chain for restaurants, bars, and small retailers by facilitating the direct procurement of agricultural products from farmers. This company aims to enhance the efficiency of food sourcing while supporting local agriculture.

Frubana is a B2B startup from Bogotá, Colombia

What These F&B Tech Startups Bring in 2024

F&B tech startups bring various solutions to the table this year. To further help you understand what these new players do, we’ve compiled a comprehensive summary of what they offer.

Innovative technologies

Many of these F&B startups are using the power of various platforms and algorithms to enhance user experiences and operational efficiencies. Artificial intelligence, machine learning, the Internet of Things (IoT), and blockchain are all at the forefront of these modern startups.

Generally, they use these technologies to elevate their dining services or help businesses as third-party providers. Some still use the same technologies we’re familiar with but with upgraded versions, like restaurant online ordering platforms and inventory management systems.

Sustainable Practices

Sustainability has become a major theme among modern startups, not just in the F&B industry. Many are now pioneering solutions that dramatically reduce food waste and develop sustainable alternatives to traditional food sources, like plant-based or lab-grown meat.

These efforts have become crucial as the industry aims to address global challenges like climate change and lack of resources.

Cross-sector collaboration

Many F&B tech startups are increasingly forging partnerships with other industries, such as life sciences, logistics, and manufacturing. These collaborations bring diverse and innovative thinking into the food sector, introducing new concepts that have never been applied in the industry before.


Personalization is a concept that continues to gain significant traction in the F&B industry. It’s become crucial for businesses to provide more meaningful dining experiences, leading to better customer satisfaction. Many use AI and other predictive technologies to deliver services based on a customer’s specific needs, making the dining experience more meaningful.

The Future of the F&B Industry

After exploring the startups mentioned above, it’s clear that the future of the F&B industry is being shaped by innovation, sustainability, and a continuous commitment to elevating consumer experiences. These are some of the companies that show promise in the field.

However, with hundreds of existing and emerging F&B tech startups, we could see more revolutionary solutions that boost how we consume food.

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These are Sales POP! guest blog posts that we thought might be interesting and insightful for our readers. Please email with any questions.


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