I believe that any business model should underscore the fact that we’re living in a time in which a shared economy is crucially important. I should also point out that many systems that began as “shared” models ended up on the opposite end of the spectrum—Uber being a classic example. In its beginning, many took to it and were excited because they were bringing home decent money, but this is no longer always the case.
Both of our shared business models—our Pipelinerpreneur program and our Ambassadors program—are not, as one might assume, all about selling, advertising, bringing in leads or referrals. Instead, they begin with and are focused on education.
The Changing Face of Education
Effective education has radically changed. In former times, you went to school and received your education, and you could then turn around and utilize that education in the real world. What you learned today you could immediately apply tomorrow.
Today, the world is changing so rapidly that most current educational models no longer adequately equip people with the skills they need to succeed. The real power of learning is when it is combined with real-world experience. We saw that with the Covid pandemic that even the best-educated were unprepared for it because they lacked any direct experience which hampered the response.
The future of effective education is when it provides people with knowledge that can be applied across many different areas. This is why we are providing education that helps people think outside the box and develop problem-solving mindsets.
Pipeliner and Education
Right from the beginning, education was a fundamental part of what motivates us at Pipeliner. And this is why we began by focusing on content. Not content for content’s sake but rather meaningful content that can help better equip people to be successful in business and in life. This is all part of our mantra of “Win Together” – we provide transformative learning to help more people across the globe achieve their goals and in turn become examples to others to do the same.
For our ambassadors, we provide multiple free courses in our Learning Management System (LMS). We want those who come aboard to succeed right from the beginning. We start by influencing their mindsets but of equal importance is providing inspiration that touches their hearts. Only when the “freeway” between the mind and heart is flowing smoothly will more people move into new areas, become inspired, and even innovate.
With our Ambassador program, we set out to create a grassroots movement. We did this because firstly we believe it creates more meaningful connections and secondly, like many others we are not in a position to invest in huge marketing budgets to compete head-to-head with giants such as Salesforce. Ultimately we see this as the better road as we get to help and influence individual people directly and meaningfully, rather than just market slogans to the masses.
As a result of us providing quality education and insights to our Ambassadors, they, in turn, are inspired to follow us on social media, spread our message and talk about us. We know that a third of the world’s population is in a sales-related job. If we can reach only a couple percent of this group, we can create a tremendous positive change for the millions involved in sales.
Our first course is free, and we use that to bring new ambassadors on board and motivate them. Then, when they get another new ambassador on board, they can earn a second course for free. This creates a groundswell in our grassroots movement.
The third course may very well inspire the Ambassador to become an actual Pipelinerpreneur, which provides them with the opportunity to move from a referral model to actually building their own business and generating an ongoing income with Pipeliner CRM.
A Real “Win Together”
This business model delivers a true “win together” in a way no other has. While we are not claiming that we provide comprehensive end-to-end education, we deliver a place to start. This is often the hardest part of any positive change – how to take the first step and what should that step be. When people are properly motivated they can be agents of change and they can be the tide that lifts all the boats around them. Best of all we can reach and help people right in their own communities and provide them with the opportunity to make an impact on their own lives, the lives of others as well as contribute to the well-being of their communities. Our education doesn’t stop with our courses by any means—with our online multimedia magazine SalesPOP we are continuously providing expert insights into sales and leadership.
As the world stands at a crossroads, perhaps like never before, we feel it is our obligation to provide as much knowledge and help as we can to empower people to build businesses and impact their communities in a positive way. When businesses thrive in a community everyone wins together – more income, better healthcare, better education, and so many other benefits.
It is only with a proven business concept like ours can emerging and other underserved markets start to reverse the devastating migration that has left so many communities in hardship. We have to provide hope, choice, and prosperity to people wherever they are located. When people are successful and content, they lift up others, they protect their environment and they build relationships with other communities. This is the true essence of “Winning Together” and it is only by winning together can we save our planet and prosper.