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What is a Sales Opportunity Management?
Blog / All About CRM / Oct 4, 2013 / Posted by Nikolaus Kimla / 17572 

What is a Sales Opportunity Management?

Are you wondering how to use sales opportunity management to grow your business?

Are you looking for some practical tips to help with your sales opportunity pipeline management?

The opportunity pipeline management software helps you to add a structural approach to your selling. Learn how to get the most out of it:

What is a sales opportunity?

A sales opportunity is a contact or an account which has been qualified. This person has entered into your sales cycle and is committed to working with you. You have already contacted, called or met him and know their needs or requirements. The old sales rule says: “The opportunity is a deal that you have the possibility to close!”

The opportunity or a deal is a foundation of each sale you are working on. If you are in the business of selling you are probably using a sales process to guide your sales activities through to the sale. This process can be called as a sales pipeline management or opportunity pipeline management. Let me explain it in more details below.

What is an opportunity management?

The opportunity management is based on the sales pipeline management methodology.

The pipeline management provides you with the sales road-map that helps guide your sales efforts by following a sales process. It adds visibility to your sales pipeline by providing you with a real-time overview of where all your opportunities nicely aligned along your sales process steps. A sales pipeline helps you understand you process and increase your sales.

Here are the 3 benefits of using opportunity management for your business:

  1. Optimize opportunities pipeline workflow – standardize your sales process and keep your opportunities moving forward.
  2. Improve your win rates – see what you need to do next and how to complete each sales step.
  3. Enhance your opportunities insights – focus on the opportunities that matter the most.

If you want to secure control over your opportunities and improve your sales pipeline management, it’s essential that you choose a CRM software that benefits you with those tools.


How Pipeliner CRM software improves your opportunity management?

Pipeliner CRM opportunity management software displays all opportunities inside your sales pipeline neatly arranged according to their phase in the sales cycle. This approach lets you focus on your most promising opportunities, and leads you to achieve your sales target goals.

Here are the 3 ways you can use Pipeliner CRM  to improve your opportunity management efforts:

  • Visualize your sales pipeline – opportunities are nicely aligned along your sales process steps, focus and arrange your view through filters and extensive view options.
  • Drag and Drop your opportunities – point to any opportunity for details – drag and drop to move it along the sales pipeline.
  • Provide actionable guidance – attach any type of document, image or other type of resource to your sales process and provide proactive guidance to your sales team.

Below you can watch and learn everything you need to know about opportunity pipeline management when using Pipeliner CRM Software:

[youtube: 640]

(Click to watch “Visual, Interactive and Engaging Opportunity Management”)

The opportunity management allows you to keep all relevant information organized and in one place. Get your free trial of Pipeliner CRM now.

How do you manage your sales opportunities? Leave your comments in the box below.

About Author

A 30-year veteran of the computer industry, Nikolaus has founded and run several software companies. He and his company uptime iTechnology are the developers of World-Check, a risk intelligence platform eventually sold to Thomson Reuters for $520 million. He is currently the founder and CEO of Pipeliner Sales, Inc., developer and publisher of Pipeliner CRM, the first CRM application aimed squarely at actually empowering salespeople. Also a prolific writer, Nikolaus has authored over 100 ebooks, articles and white papers addressing the subjects of sales management, leadership and sales itself.

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