A Sales pipeline represents your sales process, which consists of all the steps necessary to sell a product or service to your customer.
Each sales step represents a single action or group of actions that need to be taken in order to complete that specific phase of the sales process, and move the opportunity to the next one.
A functional sales pipeline should include and lead you through sales steps including (as examples): Initial Contact, Qualification, Meeting, Proposal and Close. By following and addressing each step, your chances are enhanced of not only closing a successful deal, but also learning and optimizing your processes in the future.
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