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Maximizing the ROI of CRM
E-books / Sales Management / Nov 25, 2016 / Posted by Nikolaus Kimla / 6326

Maximizing the ROI of CRM

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Because a CRM solution is such an integral part of your company’s operation, precisely establishing ROI for CRM is vital. In taking the time to do so, you are also taking the time to fully support and empower your sales efforts for years to come.

This simple guide will put you firmly on track to evaluate CRM ROI for your company–and choose the CRM solution that meets those criteria.

Chapter 1: 3 Steps to CRM Solution ROI

ROI (return on investment) is normally part of every proposal for a software purchase. For a CRM solution, a full ROI statement should not be skimped, and should be given considerably more time and effort than other software purchases.

Chapter 2: CRM Solution ROI: Why Mirror Your Sales Process?

One vital key to getting the most ROI from your CRM solution is to ensure your CRM application mirrors your sales process. Today there is every reason for CRM to mirror a sales process and to gain rapid ROI for a CRM solution—and there exist CRM solutions that make it very easy.

Chapter 3: CRM Solution ROI: Fully Know Before You Go

When CRM solution ROI falls short, it’s because of a failure to gather information from every sector of the company and every individual who will be engaged with CRM, finding out exactly what they would need in a CRM solution, and assessing ROI for each of these areas.

Chapter 4: For True ROI, a CRM Solution Must Be the One You Really Need

Before any particular CRM application has been decided upon, you must consult with anyone and everyone within the company that will have any interaction with CRM at all. You must establish for each what a CRM solution would need to be. Summed up, you will then have a company-wide perspective on the ideal CRM solution for your operation.

Chapter 5: CRM Solution ROI: It Starts with the Sales Force

Often inadequately researched is the impact a CRM application will have on the sales force, along with the potential (considerable) ROI that can be obtained from making the right choice for Sales.

Chapter 6: CRM Solution ROI – It Should Begin with Startup

With a startup, CRM ROI might not seem to be the most important issue to address. Selling product and obtaining clients may appear to be the one and only mandate. But in actuality there is no more crucial time to conclusively figure out CRM ROI than right at the beginning of the life of a business.

Download Maximizing the ROI of CRM now.

About Author

CEO and partner of and the uptime ITechnologies, which I founded in 1994 and has since played a significant role in the development of the IT-environment. pipeliner is the most innovative sales CRM management solution on the market. Pipeliner was designed by sales professionals for sales professionals and helps close the gap between the requirements of C-level executives for transparency and the day-to-day operational needs of field and inside sales. I am also the founder and Initiator of the independent economic platform GO-AHEAD!, which orientates itself on the principles of a free marketplace in terms of liberal and social responsibility. Connecting people, the trust of business leadership in terms of values such as freedom, self-responsibility, and entrepreneurial spirit, and strengthening their awareness in order to create a dynamic boost within the economy triggered through spontaneity, all stand for the initial ideas surrounding GO-AHEAD! I studied in Los Angeles and Vienna and received my Masters's Degree in 1994. I am married and have 3 children My Specialties are in: Sales Management, Sales CRM Software, CRM Cloud Solutions, SAAS, Business Strategy, Software Development, "Pipeline Management", Social responsibility, outbound sales, b2b sales, inside sales, sales strategy, lead generation, sales process, entrepreneurship, coaching, mentoring, speaker, opportunity management, lead management, Austrian School of Economics

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