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Exceptional Engagement. The Better CRM.
Blog / All About CRM / Mar 12, 2019 / Posted by Nikolaus Kimla / 7845

Exceptional Engagement. The Better CRM.


With the latest release of Pipeliner CRM, we have a new tagline: Exceptional Engagement. The Better CRM. I want to take a moment and explain exactly what we mean. Anyone could say their CRM is “better”—but in our case, this statement is made after careful consideration.

Why Better? Jim Collins wrote an excellent book, Good to Great, which I refer to quite often. In that book, Mr. Collins advises a company to isolate what they can be best at, and do that. After all the years we’ve put in creating Pipeliner, we took a hard look at what we could potentially do better than other companies in our space—and we focused exclusively on those areas.

We didn’t do like some of our competitors have done, and force (or buy) development on every feature we could think of—in other words, try to be everything to everyone. We came to the conclusion that each feature and each function we knew we excelled at, had to be made better, and made easier.

There was an additional goal for us. Carl Reichardt, former CEO of Wells Fargo, once said, “What we did was so simple, and we kept it simple. It was so straightforward and obvious that it sounds almost ridiculous to talk about it.”

Simplicity is a philosophy that we’ve always adhered to. We adapted cybernetic principles because cybernetics, as stated by cybernetic pioneer W. Ross Ashby, is “the science of simplicity.” So in addition to sticking to what we do best, we also strive to always simplify what we do best.

Note that it’s not our expressed goal or strategy to “be the best.” Rather the goal is to accomplish, from our understanding, what we can do best. We feel that we have a superior understanding of sales—and for that reason, we feel we have the potential to be the best in our industry.

This is why we say “The Better CRM.”

Exceptional Engagement

What exactly does “Exceptional Engagement” mean? We have reached a point of perfection as regards intuitiveness and clarity. We set out to create the most visual CRM on the market—and we have done so. This all makes for Exceptional Engagement between the user and the software and—most importantly—between the user and the customer.

Sales-Friendly Interface

Pipeliner’s is indeed the most sales-friendly interface in the world. For companies, this means far better ROI, based on high and fast adoption rates. Pipeliner contains uniform navigation which a user can learn once, and use everywhere within the system. All of Pipeliner’s functions are totally visualized for ease of use. The application is logically organized to keep the user focused. And each user can customize views to suit their needs.

Sales CRM friendly interface

Simple, “Non-Tech” Administration

Pipeliner is the first robust CRM to empower companies to operate without a high-cost, full-time administrator. Pipeliner administration requires a few hours of learning and can be done by anyone. No expensive certification needed. As with all of Pipeliner’s functions, the administration is totally visual, drag-and-drop and intuitive. If you do need help, we provide our powerful inline help as well as instant chat with tech support.
Non-tech Sales crm Admin features

Instant Dynamic, Visualized Reporting

Reporting is one of the most loved Pipeliner features by sales managers, and we have the most comprehensive CRM reporting system in the world. Reports can be generated from anywhere in the system: standard reports, pivot table reports, advanced business intelligence reports, forecast reports or performance dashboard reports. And there’s no lengthy learning curve—anyone can create and use these reports, quickly, easily and powerfully.
Forecasting reporting

Automation and Integration

Another of our philosophical points is “best of breed”—along with Pipeliner, we want you to be able to integrate and connect with the very best applications out there for all your other tasks and duties. Pipeliner connects with all the systems you use, automates your sales force processes, and easily imports or migrates all your data.

CRM App integrations

Creating the Mobile Future

As we all know, the future is mobile—and Pipeliner is leading the way with the very first AI-empowered mobile CRM. Users are always up to date with the latest sales information on the go. You can scan business cards, and make voice-to-text notes. You always know where to focus with AI-powered insights. And there is a full KPI dashboard to keep you constantly informed.

Sales CRM mobile App


As you can see, Pipeliner is not simply an application you use, but one you experience. Beyond that, you experience Pipeliner not only as a product but as a company—just as we are all here ready to back you up.

Thank you for joining us on this journey!

Nikolaus Kimla

About Author

A 30-year veteran of the computer industry, Nikolaus has founded and run several software companies. He and his company uptime iTechnology are the developers of World-Check, a risk intelligence platform eventually sold to Thomson Reuters for $520 million. He is currently the founder and CEO of Pipelinersales, Inc., developer and publisher of Pipeliner CRM, the first CRM application aimed squarely at actually empowering salespeople. Also a prolific writer, Nikolaus has authored over 100 ebooks, articles, and white papers addressing the subjects of sales management, leadership and sales itself.

Author's Publications on Amazon

This is a practical manual covering the vital subject of Sales Management. I firmly believe that sales are the most important profession for dealing with today’s turbulent world and Econo my, for salespeople create wealth and produce peace. But salespeople need a competent, stable leader—and…
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Inside this eBook, you’ll discover a series of chapters dedicated to some of the most important areas facing sales today. From the sales process definition to measurement, lead generation, and proven sales techniques, this comprehensive eBook will provide you with the information you need to…
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A common term in sales today is EQ, which stands for “emotional I.Q.” It means the skill a salesperson has in reading emotions and utilizing them in sales. It means empathy and a number of other abilities. The short version is, it’s an I.Q. when…
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People are smart to question the future of automation, for it has become part of everything we do. With the quantity of applications and technology around us, we yet still crave more. We become convinced of its power when our package is delivered from Amazon…
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Sales management isn’t a simple subject by any means. But at the same time, it does have some basic and somewhat simple fundamentals—and that is what we are bringing to you with this book. First come pain points of sales management, and how to overcome…
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Today the Internet has transformed a seller's market into a buyer's market and author Nikolaus Kimla states that the role of sales has never been more crucial. It is now time to give salespeople the role they factually can play: entrepreneurs within the enterprise. They…
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This is our public declaration of the intentions behind Pipeliner, and our objectives and motives for the product and for our company. Behind the development of that CRM application and, in fact, behind everything we do, we have a real cause. The story begins with…
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For the future, there must be a perfect balance of humans and technology. You have to have the perfect technology, andthen the perfect human being in application, performance and presentation. Today and into the future, it’s a 50-50 balance. In the past it was perhaps…
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The salespreneur is based on the concept of the entrepreneur. Before we can explain the salespreneur, you have to have some understanding of the entrepreneur. The entrepreneur plays a crucial role in any economic system. The entrepreneur seeks out information that can be utilized for…
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A seasoned captain would never leave port without a competent navigator. In a similar way, a sales manager might be a total ace at "commanding the ship" – at inspiring and coaching sales reps, pointing out and getting agreement on making quotas, and keeping everyone's…
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Comments (12)


OMOKAFE SEGUN commented...

Sales-Friendly Interface with Simplicity and Exceptional engagement.
I will recommend this tool over and over again. Glad to meet the Team for Sales partnership and improvement.


Emmanuel Adesite commented...

one stop shop for sales.


Martin Edenweze commented...

This clearly shows the power behind a well thought out CRM.Exceptional engagement makes all the difference. Every Sales Manager and Business Owner must take note


Khan Jibran commented...

Nice read


Oluwatoyin Akadiri commented...

This is amazing, and it makes and key point out every angle sales manager needs to tackle and know…I loge this by by Nikolaus.


Kelechi Onwe commented...

There is no doubt that Pipeliner CRM is the best or the better CRM and the Author “Nikolaus Kimla” who happens to be the CEO has clearly itemized what makes Pipeliner CRM the better CRM in this Blog.


Bwalya Shula commented...

Simplified and easy to follow. A spot on sales CRM.


Giovanee Udoh commented...

If you really want to increase your sales and grow your business, Piperliner is the Solution.


Jean Vladimir Fotto Fimbia commented...

Innovation, simplicité, engagement exceptionnel et automatisation renforçant le cycle de vente.
Merci Nikolaus Kimla.


Katende Raphael Mwandila commented...

This is creativity at its best. Every business should definitely adopt Pipeliner CRM as their preffered CRM software.


Segun Irelewuyi commented...

Most Sales friendly CRM that run seamlessly across PCs. Excellent analytics reporting that can guarantees company’s current and future sales success.


Augustine Chukwudi commented...

I have used some CRMs in the past. Actually, pipeliner is a very unique application. The simplicity in engagement is second to none.

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